Marmite – you will love it or you will hate it!

If you understand how Unilever have marketed Marmite over the last few years, you will begin to understand the basics of what constitutes a piece of media being classes as ‘postmodern’.

Have a look at these slides and discuss how Marmite has been sold – what hooks, enablers, slogans have they used to attract our attention and to communicate the message that Marmite should at least be tried.