POMO – Football, TV, Fifa & Hyper-Reality

I think that the way that football spectatorship has been copied & recopied by a succession of media texts has lead us to a state of hyper-reality. I’ll try to illustrate:

Grass roots / local football (The Real Thing)


The real thing, standing at the touchline watching a football game in real time, with no media to enhance our experience.

Stadium Football (The Real Thing Max)

Real Madrid CF Santiago Bernabéu Stadium, Madrid HDR

A spectator watches a football match from a static position in a stadium, often far away from the action, although the size of the occasion adds to the emotional impact of the spectacle. They watch the match in real time, although their spectatorship is enhanced by replays on a large screen. Also there is music and other entertainment to keep people occupied.

Football on TV – A copy of stadium max, maxed

Cutting to MCU to see individual players

Football on TV follows the action as if we were a spectator in the stands, but also cuts between different camera angles, gives us replays, a running commentary with extra information and ‘expert’ opinion gives us insights into the style of play and management decisions. Also creates player/celebrities and heightens drama .

Fifa – A copy of a copy of stadium max

Fifa simulates the football on TV experience, but goes further. The spectator is now the player, from the POV of a fan in the stands. Except now the camera tracks with the player that the audience is on control of. It includes the voice over commentary to simulate the TV watching experience. Players can play any team they like, play the role of the manager and also enter leagues and goals of the month competitions.

Fifa Communities

Fifa Community

Here is a community page about Fifa in which players organise Fifa tournaments, chat about Fifa, give each other tips, compare management strategies, compete in leagues with each other and other groups. Baudrillard would say that these people are in a state of Hyper-reality, where they feel involved in football but completely removed from the real thing and that don’t really understand football as it is in real life, only as it exists in the media.


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