MV – Dummy Mash Up Planning documents x 3

TASK 1 – Visual Shot List – Joint task

  • Visual Shot List – Using your section, take screen shots (or snipping tool sections) of each and every shot used.  Transfer to google slides and then make sure you list the following:
    • Shot term:
    • Description of shot:
    • Time:
    • Transition to next shot:

This is to ensure you understand just how many shots are involved in a short 30 second segment.

  • shot list exemplar

Reflect: so what do you notice? Is there a predominance of certain shots, edits, transitions?  What can you see might be conventional for that particular genre?

Additional: Then look at  least 3 other videos of the same genre and find 3 other exciting, inspirational shots, edits that you could use as well in your filming of the performance and add these in at the end of the presentation.

TASK 2 – Annotated Lyrics – Joint Task

  • Annotate the lyrics with ideas on where and when you might use the different shots i.e. instrumental section might have a close up on the instrument, solo section might have an extreme close up of the performer?

TASK 3 – Production Meeting Agenda – Joint task

You need to really start to think about co-ordinating locations, props, sets, costumes and make up. Think about this now so that you have time to get it together for next week’s filming.

MV – Dummy Mash Up – Genre analysis

Your group will now have been allocated a specific ‘generic’ section of the Dummy Mash Up that you need to research, plan, film and edit.

Taking your ‘genre’ (acoustic, pop, rap, indie rock, girl band etc) you must now research what are the conventional features that are associated with this genre of music video? This ‘repertoire of elements’ (recipe of ingredients) is something you will need to research in your own video and be able to write about and analyse in the exam, so the sooner you start thinking in media term and focus on genre, the better.

Conventions are Crucial. Why? They give predictable pleasure to the audience who will have certain expectations that they want satisfied – the music producers will follow a pre-established ‘blueprint’ (map) that they follow which will form part of the ‘contract’ (mutual agreement) with the audience. However, audiences demand novelty and in order to be creative and to ensure that the video is watched again and again, there has to be something that goes beyond conventional boundaries in order to make it watchable, entertaining, intriguing – new.

Genre document – terms and theorists

Task 1:

Create a collage of images taken from music videos of similar artists of the same genre. Find conventional features – what style of costume, narrative (themes), location, performance style, cinematography (camera & lighting), editing regularly feature in music videos from this genre of music? A clear understanding of these conventional features will inspire you for your Dummy Mash Up section.

Annotate your collage with appropriate adjectives, nouns, adverbs that relate to that genre – edgy, rebellious, emotional, romantic, canted angles and any other words that you associate with the genre I.e. Bass guitar, ripped jeans, festivals, live performance, cover versions, countryside  etc.

Once you have done this, discuss your findings with the group so that you can start to iron out and focus on how to make your section ‘conventional‘ yet ‘contemporary‘ or in other simpler terms, ‘the same but different’?

Here’s an example:

Elements of punk, grunge, indie & rock.

MV – Previous Students’ Work

Here is a playlist of some of the best music videos made by students from The Sixth Form. They are an example of what is possible and moreover – what works: 

Task:

Here are the assessment criteria.

Independent Study Tasks

  1. Embed the video (not the whole playlist), copy the level ladder and evaluate your chosen video in terms of how it reaches (or doesn’t) level four.
  2. Address each section in turn and using sub headings for your evaluation.
  3. Remember to EVALUATE the success of the video with reference to  the assessment criteria with SPECIFIC EXAMPLES from the video  and use  TECHNICAL TERMS.
  4. Remember to try and get in theoretical terms too (SIGNIFICANCE): ‘brand, break the 4th wall, genre,  code, star image, representation, narrative – almost like a mini textual analysis.

MV – Conventions and detailed contents analysis

Here’s a music video we’re going to complete a close analysis of, Katy Perry – Chained to the Rhythm:

You should type  up that analysis and embed it into the post called Close Analysis of Music Video.

Here is a blank version of the form you can use.

To supplement this, you must do your own close analysis. Choose another video from the list suggested and use the sheet attached (make your own copy) and do your own analysis.

This work is important as it shows that you are able to deconstruct the narrative, performance, star image and generic & technical conventions of a music video. This will help inform your own production ideas and help prepare you for the exam by starting to use all the terms that you need.


Example

Radiohead – Just


Kodaline – Love Like This

Lana del Rey – Born to Die

Muse – Time is Running Out

Taylor Swift – Wildest Dreams

Christina Aguilera – Say Something

Foo Fighters – Pretender

MV – Music Video Playlist + Contents Analysis/Narrative

Study, reflect, consider, enjoy, be inspired:

This week we’re going to be watching most of the videos from this playlist. They were carefully chosen because as they illustrate many of the conventions typical of this media form.

You need to study these videos carefully so that you understand the following:

  • The media form
  • Technical conventions
  • Features typical to the genre of music.
  • Narrative conventions and structures.

You must be understand these things in order to be able the develop and devise videos of your own video and knowingly use, challenge or subvert conventional features.

Complete this form and make a copy yourself and then save as a PDF and upload to your blog.

It is your first piece of coursework so do it well!

Narrative presentation.

Here are some other suggestions but try and get a range of genres and different narrative/performance ratios.

Narrative Only

Performance Only

Performance and Narrative (disjunctive)

Narrative Only

Narrative and Performance

Performance and Narrative

Test Shoots/Proof of Concept

Many of you will remember that Jack and Elliot showed how they had made sure they ‘tested’ their ideas before filming.  They spent time and effort ensuring the lighting and location was exactly what they wanted to prove that their ideas, concept was achievable.

Some of you have fairly challenging ideas in terms of lighting, location and camera work and FX so we are asking you to do some test shots over the coming week and weekend.  This means finding the ideal locations and setting up with any required lighting and trying out the shot to see if the vision works.

You will need to complete a risk assessment before you do this so make sure this assessment has been discussed and agreed with your teacher & parents.

PARENTAL CONSENT FORM

PARENT COVERING LETTER

FILMING RISK ASSESSMENT – SPECIFIC

You do not need to involve your cast/performers/actors at this stage as you can use each other as models.  Also remember that anyone under 18 who appears in your video must get their own parents/guardians to sign the parental consent form.

Here are some very basic Concept videos that Mrs C tried out this summer to prove that she could use the camera for movement in a specific way and also that there were the relevant filters, FX she wanted to use and use of the Prem Pro presets for an imaginary ‘flower music video’ (!).  There are also some random photos taken this weekend on a walk around the lanes near her house. The kind of exercise you should be doing this weekend to show where and how you will be shooting your video.