So… How can an image communicate meaning?

There are so many factors that provide to the image, leaving a narrative to the audience. Firstly you need to consider the MES which includes the following:

• Costume
• Lighting
• Acting
• Makeup
• Props
• Setting

Also the importance of camera framing is vital due to the message you want to portray to the audience, it represents denotations and connotations.The different distances used to take photos;

• XLS– extra long shot
• LS– long shot
• MLS– medium long shot
• MS– medium shot
• MCU– medium close up
• CU– close up
• BCU– big close up
• XCU– extra close up

This will help with the deign of my product, as I will keep in mind everything to create a successful product.