Branding Ideas + Mission Statement

Name- Swing. I picked the name ‘swing’ due to the genre. My ideas came from ‘B’ being blues, as it has an easy vibe to it, as well as the ‘R’ being rhythm, and rhythm compliments the name ‘swing’.

Genre- R&B/SOUL. I picked the genre ‘R&B’ as I thought it would be easier to present my model since I have some ideas. In my opinion some key words suited with ‘R&B’ is –

• Personal
• Emotional
• Individuality
• passion

and these words really stood out to me in the image I want to portray.

Below is a wordcloud I have created which expresses words I have come up with that link with the genre I have picked.

I will also include fashion and products that my target audience would like grabbing their attention more. Also having; quizzes, competitions, and even a Sudoku.

Swing portrays a perfect example of ‘R&B’. It not only inspires and encourages, but is personal, meaning it gives the artist individuality, and their originality is expressed through their passion, which we present. Swing encourages powerful role models to influence our audience to follow their dreams, as well as bringing them the latest news on their most loved. Swing brings you the latest and greatest news.