Below is a task I was set where I needed to watch four music videos and write about what i have learnt about them –
- Generic MeS
- Themes + Impact
- Type of narrative and structure
In this exercise I learnt how to identify the key features and conventions of a music video.
A music video is a message to the audience, entertain and the main purpose of music videos is to promote artists and promote brands. But it’s mainly to promote the track.
Throughout this task I learnt about 3 different narratives that a music video may use –
- Illustration – The narrative in the music video very closely echos the lyrics and music.
- Amplification – The narrative whilst inspired by the song adds a new element to compliment the song
- Disjuncture – The narrative seems to hold very little relationship to the song and seems quite random
The music videos can go 1 of 3 ways:
- Narrative Videos
- Performance Videos
- Combination Videos
I have learnt that music videos include so many aspects all being so important from Mis-En-Scene to camera angles to editing, and I will keep all these factors in mind when creating my music video. A music video is also promoting the artist like an advert.