Category: Component 3

Here is the second draft of our social media page, we have adjusted comments and added in new highlights and posts to ensure that we have used all the technical conventions of an SMP.

After sending our draft 2 to our teacher, she has sent us feedback on improvements and additions that we could use to make our page to the best of our ability. With the analysis sent, we can now decode the information given and use it to modify our social media page.

TARGETS FOR IMPROVEMENT :

• Add in more posts surrounding:
  • The release of his Music video.
  • Release of the album.
  • Synergy which could possibly encourage promotions and offers.
• Potentially add in story highlights with some performance clips.
• Use more gifs or moving graphics to engage the audience

TEACHERS FEEDBACK:

• Aesthetically pleasing
• Nearly nine posts
• Noticeable that there is no release of the album or MV
• More posts of the star himself once received images from him
• Good performance posts – important so that the fans know that they can see Lukash
• Charity post – excellent for promoting the stars ideologies and beliefs – encouraging personal identity
• Teasers – build tension and create engagement
• Live performance posts – show people that they can see him and make him present in their lives
• Promotion of a tour – important as it is where Lukash will make most of his money and sell merchandise
• Good radio interview post – cross media convergence
• Spotify included – call to action
• Trailer – fantastic
• Synergy missing with another company or brand – offering promotions?
• Lots of good stories / highlights
• Getting audience involved on polls
• Clever Sunday roast story that links to album once released
• Put album in
• MV release
• Good politics, charity, supporting values and beliefs

Below, is the first draft of our social media page. While creating a social media platform, we understand that it is important to include technical conventions, not only to the genre of indie rock, but also a social media page in general. For example, including a marketing campaign that will promote and create awareness of our star and ensure that it reaches our target audience.

TARGETS FOR IMPROVEMENT:

•  Create a post and/or highlight, promoting selling physical copies of the album/music.
• Try and integrate aspects of the music video into the SMP (graphics, colour scheme).
•  Add links to current political issues. Try and educate people on story highlights.
• Create more collaborations with other brands, which will appeal to the audience.
• Include more images of our star so that the audience feel more connected.

 

 

 

By analysing a currents bands social media page from the indie rock genre, it allows us to understand the technical conventions that are used to create a successful social media platform. After looking at Oasis’ Facebook account, I am now aware that  marketing campaigns and teasers can be useful in order to reach the target audience.

 

As a group we decided it was important to have a plan in order, of the timeline of what we want to post and when we want to post it. Even if we don’t follow this guideline directly, it is helpful to know that we have roughly planned a post for each day. Our plan needed to include posts that will entertain yet inform the audience, we needed to take AIDA into consideration as this is an useful way to keep the viewer engaged with the social media page. Teasers, promotions, tour dates and charity work are some of the tools we will use for our SMP, by doing so, it will create informative yet socially interactive posts which will allow our stars personal identity to come through, but also produce a personal connection with the audience.

For our social media marketing campaign, we researched into current artists ongoing and old campaigns in order to get a feeling for what would fit our star and brand. Here are a few ideas we came up with:

Campaign – inspired by Faithless’ campaign

• Engage with the audience and encourage them to post their sunday roast dinners to the hashtag (sundayroast)
• The benefits of hashtags are significant in creating a wider audience and fanbase for our star such as increasing audience engagement with the artist, attract followers to a certain space, strengthen star image to help reach that target audience.

Competition – inspired by Phoebe Bridgers campaign

• Have Lukash sign 12 album cover, which will be dispersed randomly. Whoever buys a signed copy will recieve tickets to a concert of Lukash’s
• A competition like this will encourage our target audience to buy the product and will create excitement and engagement with our star and consumers

 

Instagram filter – inspired by Phoebe Bridgers campaign

• Lukash working with Spotify to create an Instagram filter to go alongside his album release
• Promotes the star and the genre, (example of cross media convergence) – which attracts a mass audience in itself
• Lukash would repost these filters when a fan uses it, reminding the audience that the star does interact with his fans

TikTok sound – inspired by Clean Bandit’s campaign

• Work with tiktok to promote Lukash’s songs to wider audience on the most popular app at the moment
• Effective way to get music to a wider audience and due to the fact the sound will play over a personally created video, it means that the audience can adapt the sound to however they want to portray it – allowing it to be unique to not only the star but the consumers too. Allowing the audience to create a personal connection with his music.