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Month: October 2019

Communicating my Brand

It’s not “stealing” it’s “inspiration”

After sufficiently spying on my audience, I took to the internet to find inspiration for my magazine cover. Aspects like general aesthetic, typeface, concepts, poses, among other things. I threw together a total of 48 images to take inspiration from, here are some general things I learnt:

  • Very straight, yet stylized, typefaces, generally “futuristic” looking.
  • Futuristic themes and colours, very bright and flashy contrasted with dark backgrounds.
  • A lot of models are posed as to face the camera, a very confrontational and flashy feel.
  • Prominent use of Neon lights.
  • Extreme use of simplistic shapes and patterns.
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My Audience Profile

It is time to stalk the general public.

Having chosen my genre/goal in this whole magazine deal I figured I should see who I’m appealing to. What I found out was a majority of EDM users are middle class, millennial, Caucasian American, and preferred Techno EDM. I also discovered that no specific gender liked EDM more than one-another.

Learning all of this, I set out to create a profile for an EDM listener. I figured I’d try and make it as generic as possible as that’s what my data gathering had led me to believe. So here’s Tim; the most generic sis white male Texan. I also added a frequent rotation relating to songs that Tim may enjoy, from melodic DnB to drum-step, for further reference of this character. I figured being a very average person meant that his tastes aren’t super specific so I designed the profile around that basis. From this profile I’m able to start forming information to encode into my texts, information that Tim is most preferred to read, so that my audience can decode and  become engaged with the text.

Branding Ideas + Mission Statement

Let the Hecking Bass Kick, It’s time to plan.

Basic Plan:

For genre it didn’t take much deliberation at all; EDM. It’s a genre I’m very familiar with and passionate about (and gives me an outlet to gush about it).

I’ve decided to name my magazine B345TC0re because of the highly intense drops encouraging a kind of highly intense energy which can also be seen as beastly and (whilst the most cringe thing I could have come up with) reflects the genre well.

Here are a selection of words I’ve used to relate to the genre:

My Mission Statement:

B345t’s goal is to show the audience on the ever expanding EDM genre; showcasing up-and-coming artists, what’s relevant, what our favorite picks are and giving the genre as wide of a representation as a whole. We want to entice our reader to be excited, to discover new artists as well as genres in the EDM scene. To do so, features may include aspects such as interviews with artists, in depth articles on album releases and demo tracks to get our audience engaged with the community.




So… I’m Ready to Make Some Media!

My wrath shall be unleashed between both heaven and hell.

So apparently I haven’t been making media these past few weeks, despite what Mrs. Cobbs tells me, that said: I’m at the starting line and ready to make my magazine. A quick recap in case you’ve forgotten (I most definitely have, hi future me.)


  • Costume – What the subject will be wearing
  • Lighting – Mood meant to be conveyed
  • Acting/Proxemics – See lighting
  • Makeup/Hair – Co-insides with costume
  • Props – What should the subject use/hold to convey the narrative
  • Setting – Can’t have hardcore EDM set in a field, y’know


  • High angle – displays weakness
  • Low angle – displays power
  • Extreme closeup – makes it personal, sensual depending on context
  • Mid shot – Fairly average shot, allows for expression and props to be shown
  • Long shot – Shows a grander scale
  • Extreme long shot – long shot but more

Magazine Metadata:

  • Typography – make it relate to the genre and easily understandable
  • Colours – along with lighting should be utilised to set a mood (Contrasting colours also just generally look good)
  • Relevant information – Pugs, plugs, captions, slogans, etc
  • Audience – Remember who it’s tailored for and apply details based on that information.


  • KYC – Know your client; if you don’t know who you’re appealing to and have no audience you won’t have a strong market.
  • Intrigue – Make sure the audience is engaged
  • Call to action – Not necessary, but can be used to engage the audience further, create hype, etc.


  • Look towards Blumler and Katz’s Uses and Gratification Theory to further understand audience interests and how their personal identity relates to such interests.

My Tour Poster

Kanye 2020

In my search to become the ultimate rapper of all time it occurred to me that I should probably look for inspiration. So I took a sample set of six different posters relating to my assigned genre (rap) and tried to figure out what made them tick. I came to the conclusion that the aesthetic given off by the posters is that of rebelliousness but also humbleness; not particularly flashy but also says “I’m my own person”. Five out of 6 samples used very straight fonts, very simplistic and blocky. Four samples used very simplistic designs, using very little information that is, while relevant, short and sweet to the point allowing the artist to take center stage.

Using this information, I created my own rap poster, using the likeness of my former colleague Zoe, I created something that took the idea of simplicity and created my own brand of Rap Phantom (Copyright 2020 all rights reserved ©).  Using a similar font scheme and concept of the rappers taking center stage I created both a great inside joke and a somewhat decent poster.


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My Magazine Front Page Swede

Today I learnt how to plagiarize other people’s work 🙂

What I actually learnt was how to use Adobe InDesign, continue my knowledge on Photoshop and learn to make do with what you have. Now, you may be thinking, “That’s Noel Gallagher from the early 2000s this isn’t accurate” and to that I say: yeah. Finding images online that aren’t already provided to me by the company I’m working for turns out to be quite difficult so I was forced to make do with what I had and all things considered, I feel I captured a similar Mise-en-scene to that of the original. Aspects like the masthead and the main cover image reflect a similar air to that of the original whilst not having the original resources such as font and images of the musicians; cover lines that stick out and are informative, etc.

Quick breakdown of my work vs. the original:


  • All Relevant information presented
  • Similar font and colour scheme conveys the same messages
  • (Minus the low resolution pictures) Image conveys a similar message


  • Colours are off in some places
  • forgot the date on the logo
  • Spacing between letters is off in some places
  • Ideally Damon would be in front of the logo however the switching between Photoshop and InDesign proved this to be difficult.
My Reference
My product

The Camera Talks

Wait, what?

After having followed a few of my fellow classmates around for the better part of 2 hours and taking over 100 total pictures, I sorted through nine of them for your convenience and labelled them according to what each shot contained. This included what kind of shot it was, what the shot contains and what the viewer could infer from the shot. Utilising and touching on aspects of mise-en-scene and the type of shots I took, I was able to tweak these shots to tell their own story.

Hopefully when coming to my magazine I can fully utilise all these aspects as I have here to create a magazine cover with a denotation that is easy to derive and is relevant to what the magazine is about.


A Front Cover Analysed

Joke’s on you, brands, I’ve become wise to your tricks.

For this music magazine cover I have set out to analyse in depth the audience and how the cover/content relates to said audience. What I inferred from this specific cover and what several studies have told me was the main audience was female millenials. From this I went to discuss what the Font, colour Pallette, Images shown and language used says in relation to this audience and how it’s particular use was relevant. I also went in further to analyse other interests that the audience may be interested in. I generally came up with very mainstream, celebrity, drama related content, using this knowledge it was clear the magazine had similar subject areas. This all blends together nicely and makes the magazine really appeal to the demographic.

This said, in my own magazine I should consider what demographic my magazine is going to be appealing to. Consider how relevant the content and front page are to them. After all, who’s going to be interested in a magazine that appeals to no one? Things like font should represent genre, the colour pallette to represent both artist and reader alike, images utilising mise-en-scene to convey a narrative, language that may appeal to my audience and make it more personal.

Audience Profiling

The industry knows you better than yourself.

Below shows the stats, studies and general information pertaining to the music magazine Billboard. This is the most relevant information when talking about their general consumer-base and what their magazine is based off of. Knowing their audience is essential to what their magazine contains and what’s shown on the cover, otherwise they would appeal to much fewer people and wouldn’t have a consistent consumer-base. For example, the average viewer is likely to be a male baby boomer. A reflection on this is the use of more male colours, generally blue, and the prominance of pop music in their articles. Boomers prefer more conventional media and the magazine represents that well.

When making my magazine I must consider my target audience and what aspects of the media I present they prefer, whether it be news based or music based. Whether the colour scheme be bright or generic black and white. What fonts are used to represent both music and audience.


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