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Author: alexradford

Initial Ideas for a Video – Mini Pitch

Hej Hej Monika

After some deliberation and some vague planning this is the song I am choosing to pitch, Daria Zawialow’s Hej Hej

After having watched the music video and falling in love with the song I started building my own interpretation of the lyrics, which culminated into several ideas I could work with. The fact it’s a foreign song also gives it an air of uniqueness and allows me to toy a lot more with interpretation as the audience will have to understand what the song is about through the video rather than the lyrics.

 

 

Green Screen Studio Filming

I have become all things green and screen

The other day we popped down to one of the few college of FE centres in order to learn a few things about green screening and how to record green screen (Also doubling as a lip syncing exercise.)

Things that should be noted when recording green screen:

  • Do not wear a shirt that is the same colour as the background (Unless that is the desired effect.)
  • Do not cast shadows on the green screen, doing so could make editing hell later on.
  • Ensure lighting is consistent across the entire shot, multicoloured lighting may prove to be problematic.
  • Jumping, at least in this studio, would put you over the green screen and ruin the illusion.
Us getting a debrief by someone who’s touching his face during a global pandemic
Myself and Luke Halker getting ready to embarrass ourselves in front of the class
Lewis, aka an absolute pansy, recording the video

 

Favourite Music Video from Former Student

I’ve nothing funny to say about this one it’s just high key good.

I’ve been told to look into some of the former year’s music videos, analyse what I like about them, what I don’t like, etc.
I chose “Can’t Hold Us” by Jake Bishop

I really liked this piece because it had a very unique take compared to a lot of the other samples. It’s use of special effects is unprecedented in terms of the previous media student’s works. Furthermore the key framing looked extremely crisp. You can barely tell they’re on a green screen and it works heavily to their advantage with the backgrounds used. Lip syncing was also extremely on point. As a performance piece, this work is probably one of the best works I’ve seen in terms of our former year’s works. It’s use of different angles works well, the special effects on point, lip syncing and performance looks extremely natural. Overall, incredible work.

Detailed Music Video Analysis

Am I The Pretender?

Here are two music videos I’ve analysed more in depth:

Chained to the Rhythm is a political piece by Katy Perry discussing our consumption of media and how we’re part of the same corporate cycle, but also how she is also part of that cycle.

Click to view analysis

The Pretender is about calling out people who are all the same, similar to Chained to the Rhythm, and how the artist will fight against “The Pretender,” a metaphor for those stuck in the system.

Click to View

Using these analyses I’ve taken some pointers as to how to add some visual representation in my own music video. Chained to the Rhythm’s use of making fun of pop culture was a very tongue-and-cheek way of delivering it’s message, which is fitting for the genre. Whereas The Pretender, as a performance piece, instead opted to utilise a more subtle representation whilst not detracting from the performance in itself.

Music Video Form and Conventions

Really reinforcing how bland love songs are. Looking at you, Harry.

Looking at music videos (generally pop music, woo fun) I’ve started to build a vague idea on the general conventions used within them. Aspects like MES are exemplified through outfit and movement more than that of a magazine, quite notably. Subtle visual effects add a lot, like in champion of the world where it’s an adult playing the role of a young boy and he’s shrunk to make him seem smaller than those around him. As “unremarkable” to fit the song’s themes. It should also be said that a lot of these samples lean on either one side or the other in terms of content ratio. the highest balance I found in regards to this was Camila Cabello’s My Oh My which featured a dance/rap segment part way through. A consistent theme between all videos though, were aspects like cutting shots on-beat and singing to the song where applicable. This allows the music to become part of the video so the stories feel interconnected.

Click to see full document

Prelim Task Mood Montage

Gotta get your head in the game, son.

This past week I’ve been developing a small one minute montage with my selected partners to get to grips with making a video. We took the concept of “Practice makes perfect” and made a montage of a guy trying to shoot a basketball hoop. Here are some things I’ve been told to reflect on.

  1. Do you think your montage has an impact?
    I think my montage was a bit short to have any lasting impact. However, it got the point across well enough to say it did.
  2. Do you get a sense of feeling or story / relationship?
    There’s a scene of this guy walking in, looking at the hoop and immediately the goal has become clear: score a basket. The story forms around the progression to that point.
  3. How does one specified cut create meaning?
    0:34 – the cut to black with the song muted, to then fade in with the song muffled. Shows that it’s been a long time of failed attempts, but as the song gets louder it builds up the successful shot to be all the more rewarding.
  4. Is there a sense of progression or are you trying just to reflect an experience?
    No shot ever seemed to be better than the other in terms of our mid section. So I can’t say inherently it had a sense of becoming better over time.
  5. Do you use repetition of some shots? If so, how do they help communicate your idea?
    We used one scene where we cut between three different shots on the basket. It was pretty cool not gonna lie.
  6. What additional shot would you have liked to get to further communicate the idea?
    Given more time, a better progression in the middle and more of a satisfying ending with the star walking out how he came in.
Storyboard of montage

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