All posts by alexroussel

Our Mission Statement

Who is your Audience?

  • Who they are (demographics) – Mostly Baby Boomers (All age groups enjoy it)
  • What other media they consume and participate in – (Daily news, Classic Rock, Indie)
  • What their values attitudes and beliefs (ideology / psychographics)

A Call to Action

  • How do you want the audience to engage with your star / album
  • How will they invest time and money in your star / album

Who are the competition?

  • Name three similar bands / artists. Arctic Monkeys/ The Strokes/ The Stone Roses
  • What are the trends in album designs of similar stars / bands?
  • What does their website look like?

Your USP (Unique Selling Point)

  • Is your star already established or are trying to establish a new presence in the market?
  • What is your star image & how are you trying to innovate / develop that image?
    • Are you mixing up elements of different genres?
    • Are you trying to re-brand your star?
    • Are you emphasising the ordinary or extraordinary?
      • Remember according to Dyer meta narratives include both.

Production Skills Evaluation 2

In this task, I have looked over my previous work from my second music video draft to analyse and review the production skills I have learnt whilst using premiere pro that have helped the music video process.

In doing this, I have identified what skills and tools are crucial in creating a music video and for my future media work. For example, using colour correction as a light blending tool was a new concept to me, however it was vastly useful, easy to use and will improve my skills in production.

Music Video Draft 3

This is our 3rd draft of our music video. After receiving feedback from our teacher we have been able to develop and improve on the prior flaws to our product.

What’s Changed –

  • Previously we had repeated a number of shots in our performance due to lack of shots, however these have been addressed and new clips are in place.
  • Some shots in the last draft lacked consistency in lighting and colour, using the colour correction tool, we have since diminished this issue.
  • Jump cuts have been added to embellish the narrative and build a faster pace within the verses.

Peer Feedback – Really good storyline, really like the scene transitions and the well balanced performance and narrative. I do think that there are some videos which do not quite work well with the music. Such as lip syncing, guitars, etc.. But apart from that, It is a really good video, loved the song choice and attitude. (Elliot Hearne)

The video is well synced to the song, I like your narrative. However, in your performance there should be more close-ups on the band members and there surrounding. (Allan Isakovic)

Great use of different shot varieties and distances, the jump-cuts are well placed and are interesting. Needs to be finished, needs a more warm filter to further develop the rustic style. (Drew Robilliard)

The pace stays similar throughout the video, MES works well, More movement/transitions – like when drew is sat on wall, Play around with colour as its a little too orange. (Chloe Torode)

Targets To Improve –

  • More close-ups and complex shots of the band members in performance.
  • Add a filter to make it seem more professional and give a vintage embellishment.
  • Increase movement and maybe transitions.




Music Video Draft 2 With Narrative

This is the second draft of our music video. Although we have added new and interesting narrative shots, there are still noticeable gaps in the video’s perfection.

What Was Developed

  • Our narrative shots were integrated into the project and now give us more freedom to remove other clips we may have previously repeated or disliked
  • A new sense of tempo has created a sense of pace within the video, alternating frequently and making the video more professional
  • After receiving feedback from two external editors, their gift of knowledge allowed us to colour correct our performance shots (something we had never even regarded) and give them a uniform filter, furthermore making the video more linear and consistent

What To Improve Next Time

  • Some of our footage was using pans on the beach, this pan was clunky and of a low quality, this is something we need to correct in our next draft
  • Smoother transitions between cuts to make the overall product appear more fluent
  • To re shoot most of the shots we obtain from different angles to create a more diverse perspective on the character and emboss the footage end product

Teacher’s Feedback  

What was Enjoyed 

  • Genuinely pleased with outcome so far
  • Finds the character and nature of the author (Drew) obscure and intriguing
  • The short and snappy jump cuts of the walk along the beach
  • Understands the initial lack of clarity in the video and why that makes it an enjoyable viewing experience for the target audience

Targets to Improve

  • Do not reuse guitar riff for every verse
  • More shots of the bloke knitting, to show the creative process
  • Add match on action for movements such as putting down the phone
  • Enjoys shot of Drew in the cupboard, however it is out of focus
  • More context behind the shot in the recycling skip
  • Another intertextual Beatles reference?
  • More close ups of both Drew and Trystan


Shoot Evaluation (Narrative)

Our narrative spanned over a variety of different locations, all which brought something different to the narrative. The whacky settings were to highlight that creative journey of the author in his awkward writer’s block.


All around Fermain bay (beach/ valley behind it)

Different places around school

What Was Successful – 

  • The new variety of settings that contrast the environment of the performance and give the narrative more structure
  • Drew’s ability to provide a well animated role in the style we aspired to
  • Using the outdoors as our performance shoot was limited to only a select few rooms

Targets To Improve – 

  • Film the same shot over and over to achieve the exact result we are looking for
  • Make sure there is no one in the background of any shots (referring to the phone box shot where reflections are present)
  • Include final scene of band members reading the complete novel