Month: March 2019

Initial Ideas And Pitch For My Music Video

Picking the song for my music video was a very long process, initially listening very carefully to the lyrics and thinking of a possible narrative that I would also be able to include. As well as this I was having to try and balance the genre with the music videos that we have previously been looking at. Below you will able to see a pitch for my song “Left Hand Free” by alt-J. This song will fit in the Indie Pop genre.

Within the pitch is has got a detailed lyric analysis, a narrative mood-board and an idea page, genre of the music mood board, inspiration and finally word clouds. This pitch would allow me to present the ideas in which I have to my group, when we decide the song we want to make our music video on. As well as allowing me to pitch my ideas it allowed me to think of ideas before we actually come round to explaining our pitches and it allows me to determine whether or not the song would work.

Evaluation of Previous Student’s Music Video

The video that I have chosen to reflect on is called “Bloodstain” which was created by a previous student who have gone through the process in making their own music video which is what I will be doing in the near future, but before I do this to need to be able to understand the typical conventions and features of a music video and what I need to do to make it successful. This is why I will be analyzing the work to allow me to understand these conventions and features.

Appropriate to the task? 

I believe that video shows a lot of conventions and features that you would expect to see in a typical music video. It is very key in reflecting the genre, and has definitely showed a positive direction towards this music video. To show that it was a music video they have kept to the typical conventions of a music video. For example at 36 seconds they use a lot of very quick edits that match with the timing of the music, which all have various different actions going on throughout. I think it is also very good as the use of the movements have relevance to the music.

Variety of shot distances 

To have a successful music video you need to have a variety of different shots and angles to make it easier to understand as well as exciting, and realistic. Within this video is does exactly that using a variety of close ups, long shots, extreme close ups, establishing shots, low angles, high angles and many many more. Therefore there use of a wide variety of camera shots followed the conventions well. The use of a wide variety of shots really does add a wide variety of visual interest, but as well as this it adds a good sense of narrative throughout the song. For example the wide use of shots at the bathing pools shows the different emotions that were present through the use of different angles and camera shots. This is key in helping the viewers connect with the emotions and the narrative within the song.


I think that the use of Mise-En-Scene within the video is very key when relating back to the genre. I think that the use of clothing throughout the video is very minimalist, but also effective as it didn’t over complicate the idea of the song. I think that the fact that they are similar sex creates a type of similarity throughout the song, within the idea of clothing. I think the fact that the clothes are within a very similar colour palette means that they have a connection, just like in the narrative of the video. As well as the use of the colour, they didn’t over complicate the clothes that they were wearing. I think that this was good because it kept the use of Mise-En-Scene similar to the narrative, as it was quite a serious topic, and if the colour palette was over complicated as well as the clothes it didn’t seem to fit the narrative. I think that the use of the clothes match the genre of the video very well, and create a pop genre feeling. So I therefore believe that the use of Mise-En-Scene was matched very well with the use of the genre.

Editing for meaning 

The use of the editing in this video was very effective as they have used clear editing which followed the continuity editing rules. They used an establishing shot as one of there continuity editing rules to show the surroundings and settings. This helps create a sense of place throughout the video and could give the audience a higher understanding of the situation. Another type of editing that they used was the use of flickering editing. I think that flicker editing is really effective in showing the emotions and suspense being built up during that part of the narrative. The use of editing with the timing of the music is also very effective as it shows there is a narrative in relation to the lyrics within the song. I think this is good as it shows the narrative at the same time as the lyrics which could help connect the narrative to the lyrics.

In doing this task it has meant that I have gained a lot of valuable information which will help me when I come to make my own video. Some of these things might include things such as;

  • Use of the Camera and Editing
  • Use of Mise-En-Scene throughout (e.g. use of clothing, makeup, setting, acting/actors)
  • Appropriate to the task e.g. is it what you expect to see when watching a music video, is it relevant to the genre in which you have selected.

I will use this information when making my video to ensure that my music video is as successful as possible. To do this I will have to ensure that the use of the narrative is relevant to the genre of the song in which I am going for. As well as this I would have to ensure I use a wide variety of editing and camera techniques to portray a sense of place, as well as emotion. Finally I would have to use a wide variety of Mise-En-Scene, but make sure it still relates to the genre in which I am trying to portray.


Detailed Music Video Analysis

The task we had to complete was to do an in depth analysis on a professional Music Video. In this analysis we had to include things such as theme/subject matter, Performance/narrative ratio, inter textual references, look of the video/star, sound of the music, the type of narrative, relationship between the narrative and the star, camera movement and editing, representation of the star and video design to look visually pleasing.

This task taught me how I would be able to use things such as narrative to show the relationship with the stat of the video. As well as this it allowed me to understand how video design can can look visually pleasing which can attract viewers to watching the video. As well as this it allowed me to understand the way in which different editing and camera rules can be used to show the star image in a different light. It allowed me to determine how I can use narrative to show a specific feeling or emotion throughout the song. It taught me to understand different narratives and the visual and mental affect it could have on the audience watching.

I will use this when I decide what song I am using and if it has got a strong message attached to it. This would be key as it would allow me to use a good narrative if the strong had a strong meaning behind it. As well as this I will use it in order to determine how I use my camera and use of editing to show different feelings and emotions through the use of editing. As well as this it will allow me to understand how I can use my space available to portray the right meaning. I will use this to enable my viewers to understand the meaning behind the song which can help them connect to the music, and create a personal visualization throughout the song.

Music Video Form and Conventions

The task we had to complete meant that I watched and researched 5 professional music videos. In doing this we had to find the name of the song and the band, the length of the song, the narrative to performance ratio, the genres, the use of MES, the impact/appeal of the video, and the type of structure and narrative that was included.

This task was helpful, as it allowed me to understand how professional bands might show their narrative in relation to the lyrics within the song. It also allowed me to understand how different type of narratives might work within a music video and the impact and appeal this could have on the people watching this.

This will help me when I make my music video as it will allow me to understand how I can use narrative and whether or not I might want to use it as an amplification, illustration or disjuncture. This will help me when I decide how I want to portray the narrative and if I want it to have any relevance to the lyrics in the song. 

Prelim Task 2 – Tell me a Story!

This is my second Preliminary task in which we are learning to use a variety of different camera techniques and angles, (such as the use of framing, holding the camera steadily) to tell a certain story.

My three Strengths

  1. I think that the use of my editing was very good throughout the video. I think this because the use of variety of shots worked well in meaning that it didn’t become too boring. The use the editing meant that I used a wide variety of continuity editing shots, such as eye line match. I believe that my use of eye line match was good in showing the tension that was present within the clip.
  2. Another strength of mine I believe is the use of a variety of different shots. Some of these include thins such as close ups, mid shots, and long shots. I believe this is good because it shows a good variety throughout the video. It is also a key was of enabling me to prove my understanding of the variety of different shots.
  3. I believe another one of my strengths would have been the use of the sound effects within the video, such as the horn, the use of the radio, and the use of the wind in the background. I think this is good as it gives a good sense of surrounding and a good sense of place. It also further improves the effect included within the video.

My three Weaknesses 

  1. I think that one of my weaknesses within this video would come from the reflection off of the windows on the car. This is because you can see myself and the camera in the background of the video.
  2. I think that another one of my weakness could have been the fact that I broke the 180 degree rule. This means that I filmed my actors from two different sides. This might confuse the audience when watching and might make it seem quite clunky.
  3. I think one of my final weaknesses could be the way I directed my actors in the manner of making specific facial expressions to show certain emotions. I think I could be better in the way I explain the emotions I need them to portray throughout their facial expressions.

Editing and Summary 

One thing that I have learnt when doing this Preliminary Task is that the use of close ups are very keen in portraying a story and communicating a meaning. As well as this I have learnt that in order to get the sound affects to effectively match my clip I might have to cut up parts of the clip in order to do so. One thing that I learnt when doing this Preliminary Task was that continuity editing might need a specific type of framing in order to portray the image successfully. Another key thing I learnt when doing this video is that the use of the transition (straight cut) is very important in making sure that the video flows successfully, and doesn’t look too clunky.

Preliminary Continuity Task 1

My Continuity Video

I have used the following camera techniques –

  • One of the camera techniques I used would be the close up. Another camera technique that I used would have been to make sure that the camera was completely stable to minimize any movement within the clip, I did this by using a tripod rather than hand filming it. I also recorded them from over the shoulder of each of the actors to show different facial expressions throughout the clip. As well as this I placed the camera from distance to understand the proxemics between the two actors. The use of framing was also key in making sure the shot didn’t look too clustered when reviewing the clip, and it allowed me to make sure there were no distractions within the frame.

I used these techniques to create a sense of –

  • I did this in order to portray the emotions and the feelings of the actors as the scene progressed. It creates a sense of suspense as the emotions change throughout. It allows the viewers to relate to the emotions. As well as it allowing to portray emotions it also helps to viewers to understand what is happening in the scene and the tension that might have been caused by the attitudes of the characters.

I have learnt to use the following continuity editing rules –

  • One of Continuity Editing rules that we used was Match On Action. Another rule we used would have been Shot Reverse Shot. We also used the Establishing Shot as well as the Eye-line Match. The final Continuity Editing rule I used was the 180 degree rule.

I used these rules to –

  • I used the Match On Action to portray the frustrations that might be occurring within the scene, for example when Holly snatches the jumper. I used Shot Reverse Shot so we could see facial expressions of both of the actors when they were talking and how these might change as the conversation progresses. The use of the Establishing Shot allowed me to explain a sense of place to the audience. The 180 degree rule was key as it meant that we always saw the same side of the actors and that it didn’t confuse the audience.

I have learnt to use the following tools/techniques in Premiere Pro –

  • Some of the tool I used included things such as the Razor Tool and the Mark In and Mark Out, as well as the Scale Tool.

I used these tools to –

  • I used these tools to cut up certain parts of the clip in able to make them link to each other perfectly. It allowed me to successfully insert the successful part of videos in the clip to make it the best it could possibly be. I also used  the Scale Tool to help fix a framing issue we had. 

If I was to do this project again I would do some things differently –

  • If I were to do this project again I would have tried to experiment with a larger variety of shots and used different type of Continuity Editing Rules throughout. I would have done this to expand on my ability to understand how the editing rules fully work. Another thing I would do if I were to redo this task would be to try and minimize the space around the actor in order to keep the focus on the actor, therefore meaning the viewers don’t get distracted.

Here you can see the script in which we used to film the video. I have annotated this in order for me to understand the type of shots I would have needed to use when editing my video.

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