Month: September 2019

Photoshoot / Design Production Meeting Agenda and Risk Assessment

Below you would be able to see our Production Meeting Agenda and Risk Assessment for our Digipak Photoshoot. We have made sure the shoot will be monitored correctly, reducing any risk of injured whilst taking the shoot. These  plans will ensure that we will be able to complete the shoot effectively and fluently.

Digipak Collage and Hand Drawn Mockup

As a group we want to try and incorporate nature within our digipak, highlighting the use of blue colours, as this seems to be a recurring theme throughout Indie Pop digipaks. Furthermore we want our Star to stand out, hence the use of the vibrant, and bright colours within our collage, as we feel this would represent the sort of colours we are tying to portray. As well as this it would help to portray the Star Image. The use of font within our digipak would be very bold, in a block form, as this will attract the viewers to this as it would be obvious. We also plan on using a tree as the main prop within the digipak as we believe we would be able to use the obscure shapes to do this.

Below you will be able to see our collage that we made.

This is a mock up of the front cover of our digipak.

The main image I want to try and incorporate will be the main star around a tree. The idea of this is to try and use to random shape of the tree in a way which suits the genre. As well as this I want to use my model on different parts of the tree, whether this is them leaning against it, lying on it, or hanging from it to try and portray a set mood, which will suit the star image as well as fit in with the genre.

This is a mock up of the back cover for our digipak.

Digipak Moodboard

This is my digipak moodboard where I have compiled my initial ideas that will go into our digipak. In this digipak I have made sure to include a variety of different colours, locations, fonts and images which will all help to represent the genre, as well as suit the star image we are trying to portray.

Made with Padlet

Digipak Conventions Analysis

This is my analysis of my Digipak, in which I chose the album ‘Cool Like You’ by Blossoms, as it has got a very unique style and fits the type of genre that I am focusing on. When analyzing the Digipak I had to focus on certain aspects which all convey something to the audience such as colours, fonts, framing, imagery, design, and finally language. Having analyzed this piece of work it has taught me all the necessary ingredients that will need to be present in order for me to make the best possible Digipak.

Our Mission Statement

  • Who they are (demographics) – Our demographic is 15-25 year old. Primarily Male gender, often described as Millennial
  • What other media they consume and participate in. – They would be interested in things such as chat shows, real TV shows such as 24 hours in A&E
  • What their values attitudes and beliefs (ideology / psycho graphics) – They have got a very relaxed view on life, taking life as it comes. They also seem to have a hint of political interests.


  • How do you want the audience to engage with your star / album – We want the audience to engage with our star by making him seem as ordinary as possible, whilst still seeming extraordinary and people still wanting to watch him. As well as this through the use of social media.
  • How will they invest time and money in your star / album – Buy buying merchandise, records, tours, shows. As well as this viewing YouTube and Magazine articles.


  • Name three similar bands / artists. – Arctic Monkeys, The Beatles, Queen.
  • What are the trends in album designs of similar stars / bands? – The majority of the albums design have a bright and prominent center point of focus, which automatically catches the viewers. Conventionally it is a darker background with lighter and brighter colours also present.
  • What does their website look like? – Their website is very unconventional and is reminiscent of a 80’s computer game interface.


  • Is your star already established or are trying to establish a new presence in the market? – I would say that our star is already established within their genre, but maybe not so well around other genres.
  • What is your star image & how are you trying to innovate / develop that image?
    • Our star image is trying to convey a very clean cut, ordinary man, that is trying to relate to a lot of their target demographics struggles in everyday life, whilst trying to prove that he is no different.
    • Are you mixing up elements of different genres? I believe that that we have merged the two genres of Indie-Pop as well as Indie-Rock.
    • Are you trying to re-brand your star? I think that we are trying to re-brand the stars image, whilst at the same time trying to keep his music the same.
    • Are you emphasising the ordinary or extraordinary? I believe that we are trying to emphasise that he is ordinary, but still trying to make it obvious that he is extraordinary in the sense of his music


Mission Statement 

The Undefined is a readily acclaimed group of musicians, merging both indie pop and indie/alt rock genres, covering the topic of the star writing about relatable struggles that he once faced at the age of his target demographic. The Undefined’s Music can be used as a way for people to express themselves. The new album ‘504 Gateway Timeout’ which includes the song ‘Find Yourself’ has already got the fans going crazy, with a new sneak peak having just been released.

Audience Ideologies

What was the task? This task saw us having to create a typical audience profile, that would suit our genre of music. We had to include all the typical information that would be present, such as most common gender,age etc.

What did the task teach me? This task has taught me what the necessary ingredients would be in order for me to attract my target audience. As well as this it allowed me to understand why these things would be necessary and the effects that it would have on making my website and digipak more suited to my target audience.

When will I use this? I will use this information when making my digipak and my website as it will allow me to pinpoint all the valid information that will help attract the target audience. As well as this it explains to me how I will use this information and the effect it will have.

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