Component 3

Creative Critical Reflection 4

How did you integrate technologies (software, hardware and online) in this project?

Creative Critical Reflection 3

How do your products engage with the audience and how would they be distributed as real media products?

Creative Critical Reflection 2

How do the elements of your production work together to create a sense of ‘branding’?

Creative Critical Reflection 1

How do your products use or challenge conventions and how do they represent social groups or issues?

Digipak Draft 3

This is our third draft of our Digipak in which we printed it out and put it into a CD to get a feel for the work, and see if it looked any good, meaning it match the conventions of our genre, and helped to represent our star image.

Front Pane 

Inside Panes 

Back Pane 

We then made a tally to see if people could understand what Genre the CD was and gave them a list of 5 different Genres to guess from, to ensure that we know we were along the right lines.

After this we asked 10 people to think of some creative adjectives that they think are relatable to the CD, as well as anything they like about it.

Judging from the feedback I believe that the people in which looked at our digipak successfully understood and decoded everything that we encoded within the digipak, allowing them to understand more about the star image and genre, meaning the digipak had been conveyed well, allowing a high understanding throughout. This therefore means it relates to Stuart Halls preferred reading as the audience had viewed and understood the digipak in the way in which we wanted them to.

What will we do before our final draft?

Before our final draft we intend on editing the inside panes and back pane a bit more in order for them to be completely genre specific as well as allowing them to completely match the conventions of our Genre. Furthermore we intend on changing minimalist things such as font sizing, fonts, colour correction, in order to make our final product look that tiny bit more sharp. In addition to this we need to complete our spines for the digipak, which will run down the side of the CD promoting the band and the albums name.

Website Draft 2

This is the second draft of our website in which we have changed certain aspects to ensure that they are more suited to our star image, genre and branding ideas.

Feedback From Teacher

Targets for Improvement

  • Include Digipak within the website
  • Add a news section/gossip in order to get the audience interacting with the website
  • Allow the audience to understand where to buy the tickets from within the tour page
  • Possibly create a Gallery page with pictures of the band having fun etc etc
  • Include the Video
  • Add different album covers
  • Link to the music

Evaluation of Web Design Application

In order to make our Websites for out star we have called a website called Wix which is a cloud based web development platform. Wix has provided us with a great basis for us to start out website, and although it has a lot of confusing aspects to it, is quite simple to use once you have got your head around it. As we have developed out website we have gained many new skills such as:

1. Add Tool 

The add tool was a very useful tool within Wix. This tool was very useful as it allowed us to add pre-made pages onto the website. This meant that we were able to add pages such as a Contact page or a News page for example. It meant that we had a pre-made basis in place, which allowed us to expand, on the website, and us finite details to ensure that the website fitted our star image, genre and branding ideas.

2. Manage Apps 

The manage apps tool was extremely useful when creating our website. This meant that we had a quick and easy way to navigate around all of the different pages within the website meaning that the editing of the website was as efficient as possible, minimising the time it takes us to create the website, allowing for more time to focus on all of the small details within the website. As well as this it gave us the opportunity to change the template in which that certain part of the website had.

3. Section Design 

This skill was extremely useful. The use of this skill meant that we are able to change the design of certain aspects of the website. In doing this it meant that we were able to ensure that the website completely helped to portray our star image as well as the branding in which we were trying to represent. Most importantly it meant that we were able to fit it to our genre, through the various use of section designs that are already pre-set.

Website Draft 1 Self Assessment

Below you will be able to see our first draft of our website. I believe that for a first draft it went very successfully, as the website is very pleasing on the eye, and very accessible. As well as this it suits our genre well, highlighting the conventions that would be necessary for an Indie Rock Magazine.

Flow Chart and Preferred Template

Below you can see the flowchart and template for the website of our star.

Audience interaction with a website analysis

This is a screencastify by my group where we analysed the Blossoms website and how to understand how the band would interact with the website. We used the Blumler and Katz theory to try and understand how it gives them a Personal Identity, Social Interaction, Information and Entertainment as well as using AIDA which is attraction, interest, desire and call to action. By analysing the same Genre of a website, which is Indie Rock, meaning we would be able to understand the typical conventions within the Genre, allowing us to make our magazine as successful/conventional as possible.

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