Digipak Draft 3

This is our third draft of our Digipak in which we printed it out and put it into a CD to get a feel for the work, and see if it looked any good, meaning it match the conventions of our genre, and helped to represent our star image.

Front Pane 

Inside Panes 

Back Pane 

We then made a tally to see if people could understand what Genre the CD was and gave them a list of 5 different Genres to guess from, to ensure that we know we were along the right lines.

After this we asked 10 people to think of some creative adjectives that they think are relatable to the CD, as well as anything they like about it.

Judging from the feedback I believe that the people in which looked at our digipak successfully understood and decoded everything that we encoded within the digipak, allowing them to understand more about the star image and genre, meaning the digipak had been conveyed well, allowing a high understanding throughout. This therefore means it relates to Stuart Halls preferred reading as the audience had viewed and understood the digipak in the way in which we wanted them to.

What will we do before our final draft?

Before our final draft we intend on editing the inside panes and back pane a bit more in order for them to be completely genre specific as well as allowing them to completely match the conventions of our Genre. Furthermore we intend on changing minimalist things such as font sizing, fonts, colour correction, in order to make our final product look that tiny bit more sharp. In addition to this we need to complete our spines for the digipak, which will run down the side of the CD promoting the band and the albums name.

Digipak Draft 2

This is our second draft of our digipak, as you might be able to notice we haven’t made any improvements to the front and the back panes, although we have added two inside panes to our digipak which help bulk the product, although we haven’t had the chance to edit them yet.

The Front Pane:

The Inside Left Pane:

The Inside Right Pane:

The Back Pane:

Teacher Screen Castify:

Targets For Improvement:

  • Liquify the background on the front pane more in order to make it more obvious/consistent
  • Try and fill all of the empty space present on the front pane, so it doesn’t look too bare/boring
  • Try to make it more personal for the audience, have something which gets them more involved within the digipak, allowing them to relate to it
  • Inside panes are boring, possible glasses across both pains with reflection of 504 or Gateway Timeout
  • Possibly cut out the tree on the back pane in order to make it more relevant to the genre, possibly doing more colour correction allowing it to be conventional to the genre and star image.
  • Make sure the back pane is conventional with the use of the song timings as might not be completely conventional to the genre.
  • Make the pictures more crisp, trying to reduce the creases within the shirt on the front pane.


Digipak Draft 1

Below you will be able to see the very first draft of our digipak with the front and back panes. For a first draft I believe that they were successful although the front pane is quite minimalist, although the back pane is very successful. I believe that the use of font, colour, mise-en-scne and type faces all work well in helping to portray the genre.

The Front Pane:

The Back Pane:

Contact Sheet

Below you would be able to see our contacts sheets from the shoot with did for our digipak. Overall I believe that the shoot was successful, although there would also be some room for improvements throughout the shoot. In some of the pictures we have got the light over exposed which means they look too bright, whereas some are under exposed, meaning too dark. Finally the use of Mise-En-Scene was successful and fitted our genre very well.

Shoot Evaluation

When deciding the location for our shoot for our Digipak, we decided that the shoot would take place at my grans house, which has a large lake, as well as a lot of greenery around, which allowed us to link the images to our genre, as well as star image.

What went well?

  • I think that the use of the different angles within the shoot went really well, through the use of high angle shots and low angle shots which allowed us to show power within the images
  • I think another thing that went well within the shoot is the variety of shots, for example close ups, mid shots, long range shots worked really well as they all allowed us to use different images, and gave us a large variety of options when choosing the final pictures
  • As well as this, I think that the use of background within the images was key, for example the lake in the background, the trees etc etc

What did not go so well?

  • One thing that did not go so well is the fact that some of the pictures came across as blurry which means we would not be able to use these pictures as our final production as they were out of focus
  • As well as this the use of lighting within some of the pictures, meant that the pictures were over/under exposed, causing them to be too bright.
  • Finally as we did not use a tripod it meant that there was some shake on some of the images, further increasing the blur present within them.

What would we change next time?

  • We would ensure to check that the camera is steady meaning there is blurriness
  • We would also try ensure that the lighting used is no to vibrant meaning you can’t see what is in the picture
  • Finally we would make sure that all of the camera settings are set in order to reduce blurriness within the image, meaning all of the pictures are used effective.

Photoshoot / Design Production Meeting Agenda and Risk Assessment

Below you would be able to see our Production Meeting Agenda and Risk Assessment for our Digipak Photoshoot. We have made sure the shoot will be monitored correctly, reducing any risk of injured whilst taking the shoot. These  plans will ensure that we will be able to complete the shoot effectively and fluently.

Digipak Collage and Hand Drawn Mockup

As a group we want to try and incorporate nature within our digipak, highlighting the use of blue colours, as this seems to be a recurring theme throughout Indie Pop digipaks. Furthermore we want our Star to stand out, hence the use of the vibrant, and bright colours within our collage, as we feel this would represent the sort of colours we are tying to portray. As well as this it would help to portray the Star Image. The use of font within our digipak would be very bold, in a block form, as this will attract the viewers to this as it would be obvious. We also plan on using a tree as the main prop within the digipak as we believe we would be able to use the obscure shapes to do this.

Below you will be able to see our collage that we made.

This is a mock up of the front cover of our digipak.

The main image I want to try and incorporate will be the main star around a tree. The idea of this is to try and use to random shape of the tree in a way which suits the genre. As well as this I want to use my model on different parts of the tree, whether this is them leaning against it, lying on it, or hanging from it to try and portray a set mood, which will suit the star image as well as fit in with the genre.

This is a mock up of the back cover for our digipak.

Digipak Moodboard

This is my digipak moodboard where I have compiled my initial ideas that will go into our digipak. In this digipak I have made sure to include a variety of different colours, locations, fonts and images which will all help to represent the genre, as well as suit the star image we are trying to portray.

Made with Padlet

Digipak Conventions Analysis

This is my analysis of my Digipak, in which I chose the album ‘Cool Like You’ by Blossoms, as it has got a very unique style and fits the type of genre that I am focusing on. When analyzing the Digipak I had to focus on certain aspects which all convey something to the audience such as colours, fonts, framing, imagery, design, and finally language. Having analyzed this piece of work it has taught me all the necessary ingredients that will need to be present in order for me to make the best possible Digipak.

Our Mission Statement

  • Who they are (demographics) – Our demographic is 15-25 year old. Primarily Male gender, often described as Millennial
  • What other media they consume and participate in. – They would be interested in things such as chat shows, real TV shows such as 24 hours in A&E
  • What their values attitudes and beliefs (ideology / psycho graphics) – They have got a very relaxed view on life, taking life as it comes. They also seem to have a hint of political interests.


  • How do you want the audience to engage with your star / album – We want the audience to engage with our star by making him seem as ordinary as possible, whilst still seeming extraordinary and people still wanting to watch him. As well as this through the use of social media.
  • How will they invest time and money in your star / album – Buy buying merchandise, records, tours, shows. As well as this viewing YouTube and Magazine articles.


  • Name three similar bands / artists. – Arctic Monkeys, The Beatles, Queen.
  • What are the trends in album designs of similar stars / bands? – The majority of the albums design have a bright and prominent center point of focus, which automatically catches the viewers. Conventionally it is a darker background with lighter and brighter colours also present.
  • What does their website look like? – Their website is very unconventional and is reminiscent of a 80’s computer game interface.


  • Is your star already established or are trying to establish a new presence in the market? – I would say that our star is already established within their genre, but maybe not so well around other genres.
  • What is your star image & how are you trying to innovate / develop that image?
    • Our star image is trying to convey a very clean cut, ordinary man, that is trying to relate to a lot of their target demographics struggles in everyday life, whilst trying to prove that he is no different.
    • Are you mixing up elements of different genres? I believe that that we have merged the two genres of Indie-Pop as well as Indie-Rock.
    • Are you trying to re-brand your star? I think that we are trying to re-brand the stars image, whilst at the same time trying to keep his music the same.
    • Are you emphasising the ordinary or extraordinary? I believe that we are trying to emphasise that he is ordinary, but still trying to make it obvious that he is extraordinary in the sense of his music


Mission Statement 

The Undefined is a readily acclaimed group of musicians, merging both indie pop and indie/alt rock genres, covering the topic of the star writing about relatable struggles that he once faced at the age of his target demographic. The Undefined’s Music can be used as a way for people to express themselves. The new album ‘504 Gateway Timeout’ which includes the song ‘Find Yourself’ has already got the fans going crazy, with a new sneak peak having just been released.

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