Component 3

Detailed Music Video Analysis

The task we had to complete was to do an in depth analysis on a professional Music Video. In this analysis we had to include things such as theme/subject matter, Performance/narrative ratio, inter textual references, look of the video/star, sound of the music, the type of narrative, relationship between the narrative and the star, camera movement and editing, representation of the star and video design to look visually pleasing.

This task taught me how I would be able to use things such as narrative to show the relationship with the stat of the video. As well as this it allowed me to understand how video design can can look visually pleasing which can attract viewers to watching the video. As well as this it allowed me to understand the way in which different editing and camera rules can be used to show the star image in a different light. It allowed me to determine how I can use narrative to show a specific feeling or emotion throughout the song. It taught me to understand different narratives and the visual and mental affect it could have on the audience watching.

I will use this when I decide what song I am using and if it has got a strong message attached to it. This would be key as it would allow me to use a good narrative if the strong had a strong meaning behind it. As well as this I will use it in order to determine how I use my camera and use of editing to show different feelings and emotions through the use of editing. As well as this it will allow me to understand how I can use my space available to portray the right meaning. I will use this to enable my viewers to understand the meaning behind the song which can help them connect to the music, and create a personal visualization throughout the song.

Music Video Form and Conventions

The task we had to complete meant that I watched and researched 5 professional music videos. In doing this we had to find the name of the song and the band, the length of the song, the narrative to performance ratio, the genres, the use of MES, the impact/appeal of the video, and the type of structure and narrative that was included.

This task was helpful, as it allowed me to understand how professional bands might show their narrative in relation to the lyrics within the song. It also allowed me to understand how different type of narratives might work within a music video and the impact and appeal this could have on the people watching this.

This will help me when I make my music video as it will allow me to understand how I can use narrative and whether or not I might want to use it as an amplification, illustration or disjuncture. This will help me when I decide how I want to portray the narrative and if I want it to have any relevance to the lyrics in the song. 

Prelim Task 2 – Tell me a Story!

This is my second Preliminary task in which we are learning to use a variety of different camera techniques and angles, (such as the use of framing, holding the camera steadily) to tell a certain story.

My three Strengths

  1. I think that the use of my editing was very good throughout the video. I think this because the use of variety of shots worked well in meaning that it didn’t become too boring. The use the editing meant that I used a wide variety of continuity editing shots, such as eye line match. I believe that my use of eye line match was good in showing the tension that was present within the clip.
  2. Another strength of mine I believe is the use of a variety of different shots. Some of these include thins such as close ups, mid shots, and long shots. I believe this is good because it shows a good variety throughout the video. It is also a key was of enabling me to prove my understanding of the variety of different shots.
  3. I believe another one of my strengths would have been the use of the sound effects within the video, such as the horn, the use of the radio, and the use of the wind in the background. I think this is good as it gives a good sense of surrounding and a good sense of place. It also further improves the effect included within the video.

My three Weaknesses 

  1. I think that one of my weaknesses within this video would come from the reflection off of the windows on the car. This is because you can see myself and the camera in the background of the video.
  2. I think that another one of my weakness could have been the fact that I broke the 180 degree rule. This means that I filmed my actors from two different sides. This might confuse the audience when watching and might make it seem quite clunky.
  3. I think one of my final weaknesses could be the way I directed my actors in the manner of making specific facial expressions to show certain emotions. I think I could be better in the way I explain the emotions I need them to portray throughout their facial expressions.

Editing and Summary 

One thing that I have learnt when doing this Preliminary Task is that the use of close ups are very keen in portraying a story and communicating a meaning. As well as this I have learnt that in order to get the sound affects to effectively match my clip I might have to cut up parts of the clip in order to do so. One thing that I learnt when doing this Preliminary Task was that continuity editing might need a specific type of framing in order to portray the image successfully. Another key thing I learnt when doing this video is that the use of the transition (straight cut) is very important in making sure that the video flows successfully, and doesn’t look too clunky.

Preliminary Continuity Task 1

My Continuity Video

I have used the following camera techniques –

  • One of the camera techniques I used would be the close up. Another camera technique that I used would have been to make sure that the camera was completely stable to minimize any movement within the clip, I did this by using a tripod rather than hand filming it. I also recorded them from over the shoulder of each of the actors to show different facial expressions throughout the clip. As well as this I placed the camera from distance to understand the proxemics between the two actors. The use of framing was also key in making sure the shot didn’t look too clustered when reviewing the clip, and it allowed me to make sure there were no distractions within the frame.

I used these techniques to create a sense of –

  • I did this in order to portray the emotions and the feelings of the actors as the scene progressed. It creates a sense of suspense as the emotions change throughout. It allows the viewers to relate to the emotions. As well as it allowing to portray emotions it also helps to viewers to understand what is happening in the scene and the tension that might have been caused by the attitudes of the characters.

I have learnt to use the following continuity editing rules –

  • One of Continuity Editing rules that we used was Match On Action. Another rule we used would have been Shot Reverse Shot. We also used the Establishing Shot as well as the Eye-line Match. The final Continuity Editing rule I used was the 180 degree rule.

I used these rules to –

  • I used the Match On Action to portray the frustrations that might be occurring within the scene, for example when Holly snatches the jumper. I used Shot Reverse Shot so we could see facial expressions of both of the actors when they were talking and how these might change as the conversation progresses. The use of the Establishing Shot allowed me to explain a sense of place to the audience. The 180 degree rule was key as it meant that we always saw the same side of the actors and that it didn’t confuse the audience.

I have learnt to use the following tools/techniques in Premiere Pro –

  • Some of the tool I used included things such as the Razor Tool and the Mark In and Mark Out, as well as the Scale Tool.

I used these tools to –

  • I used these tools to cut up certain parts of the clip in able to make them link to each other perfectly. It allowed me to successfully insert the successful part of videos in the clip to make it the best it could possibly be. I also used  the Scale Tool to help fix a framing issue we had. 

If I was to do this project again I would do some things differently –

  • If I were to do this project again I would have tried to experiment with a larger variety of shots and used different type of Continuity Editing Rules throughout. I would have done this to expand on my ability to understand how the editing rules fully work. Another thing I would do if I were to redo this task would be to try and minimize the space around the actor in order to keep the focus on the actor, therefore meaning the viewers don’t get distracted.

Here you can see the script in which we used to film the video. I have annotated this in order for me to understand the type of shots I would have needed to use when editing my video.

Skip to toolbar