For our first shoot, we used the white studio to focus on getting clear shots of lip-syncing to the words of the song and also to help certain types of mise-en-scene to stand out such as a blue top and pink eye shadow.  We got used to using different angles to keep the audience interested in the video which we found that we could also translate into filming out of the studio.

After thinking it through we decided that studio shots weren’t enough to keep our audience satisfied, so we decided that taking some shots outside such as on the common or in an urban area for contrast, such as in town, would be a good idea. This is also because by taking the shots outside of the studio we realized we could use more dramatic long shot and mid shots as well as incorporate more interactive features in the video.

We found that the camera and tripod we good to use instead of a phone ad it kept the video footage clear and not shaky, we could also focus far better with the camera on the model than with a phone which was important as we were in a studio meaning focus had to be perfect for a good quality video. 

Another positive to working in the studio was the weather, this meant that no matter the weather, our footage would be fine.

Production meetings are important because they help the group know who is in charge of what costumes and what equipment. It shows us on the day what we need to bring and who needs to bring it, which also helps the person who has responsibility to not forget.

The risk assessment  is key when planning a shoot as it will determine what areas of each location are safe and what things we should avoid. This has also helped organise us for the key places we want to go.

The meta narrative of our star image is helpful to know as it is important to represent an image to the audience as it constructs her beliefs and values. We want to follow this so it appeals to our target audience. 

Our main purpose of the music video is to promote the star, sell their music, and make as much money as possible.

Richard Dyer talks about the paradox of the star and how a star image is made up of an artist appearing extraordinary yet ordinary and relatable at the same time.

This is a canva we created portraying the star image of our artist, which includes key words which describe her. We want her to come across and friendly to attract and welcome an audience, bold and vibrant using colourful clothing and accessories to make her stand out, and positive and self-assured to make sure the audience see how confident she is in her song. This will help us to interpret her as energetic and relevant to modern pop culture.

We asked permission from the artist to use her song for educational purposes to avoid copyright issues later on in production.

FEEDBACK:

Positive areas:

• Decided to do it in an industrial setting to reflect society
• We decided on outfits and colour scheme
• Decided Alice will be in performance and narrative but will be cautious that she needs to film as well
• Got a good narrative idea which can send a message to the audience
• We have found out what days work best for us so that we can meet to film

What to work on:

• The ending needs to be clear of what we are trying to portray
• Identify more places to film so that there can be more varied settings in the narrative
• We need to think of ways that I can do some filming
• We need to borrow a camera