November 26

Social Media page Draft 1 self assessment

Below is our first draft of our social media page, we have included promotional posts, an aesthetic theme for professionalism, interactive posts, as well as teasers and news announcing posts in order to show our artists as active within her group of fans as well as friendly and fun.

To improve we could:

  • add in some more promotional posts
  • capture photos of our star doing some live interviews
  • link our real music video in the bio
  • add some highlights that are interactive for the fans to reply to, such as questions



























Teacher feedback –

    • Nice pinterest board
    • Respond to comments add info like yes to charity she loves dogs and works at GSPCA
    • Nice post linked with mental health
    • Respond to fav place post – expand on it like why is it fav place
    • When is music coming as said soon but when
    • where is music video on social media page
    • Fun in the studio – is it in preparation for digipack??
    • Merch – how to get it ? link + prices
    • Front of CD
    • Tours – need link for tickets or something
    • If going to festival this year add in links and hashtags
    • More hashtags
    • Make a gif for video ??
    • Another cross media convergence – maybe appear on TV or radio show

Self feedback –

  • Not sure if the purple boarder is needed as they don’t all have to link and it’s unconventional in a social media page
  • The captions need to be more personal and realistic
  • Merch photos could have a black boarder around the pictures to make them stand out more
  • Maybe add in some gifs/video
  • Another cross media convergence
  • Add in a call to action like her going on radio/TV
  • Add in a selfie and maybe say going live to add in more ways to interact with the audience
November 11

Timeline and Marketing ideas

Here are our marketing strategies and plan for our social media page. Below we have laid out a pan in chronological order for our posts on our stars page.

The posts will include teasers, the event reveals, promotion posts, merchandise posts as well as live-streams. This will help to portray our star as interactive with her fans and as modern and engaged.

November 10

Audience interaction with a social media page – an analysis

Above is a screencastify from Jorja Smith’s Facebook page, we chose her because she follows the same genre as our star.

We deconstructed her professional social media page to give us an insight into what we should look into doing for ours. We looked at the theories such as Blumler and Katz, Richard Dyer paradox of the star, and the key terminology to help us realize what we need to include.

November 10

Social Media Page Terminology

Below is a slideshow of all the keywords used to deconstruct social media pages on different platforms. By knowing and understating these keywords we are able to understand the technical conventions of a social media page and we will be able to effectively produce a realistic and enticing social media page promoting our star so that we gain our target audiences attention through marketing techniques used on our page.