This task was needed to help me and my partner to understand the importance of the different parts of websites in our chosen genre and how the audience interacts with them. The website that we chose to look at was the Red Hot Chilli Peppers website. They have a unique style to there website, due to there incorporation of bees to help promote awareness in the declining number of bees. Whilst going through there websites we noticed that many of the aspects of there website followed the audience theory of user gratifications by Blumler and Katz, through there use of these we understood how important it was for us to make our website interactive and engaging. It also helped us to remember to follow the conventions of our genre so that the audience gets the predicted pleasure out of it.