This is the 3rd draft of our digipack entitled ‘Euphoria’ by the band ‘VICE’. The changes we made were changing the fonts on the front cover and where to remove the black text-shadow from behind ‘Euphoria’. On the 1st middle pane, we added a purple tint to the feathers to help to make it look more like the wings on the cover. For the second middle pane, we added a purple tint to the background and the feathers to make them glow to purple and cause similarities to the cover. On the back page, we added a curve to the feather to make it look more natural and to fill spacing problems on the page.
Summary of Feedback and Targets for improvement:
- The moon and wings provide interesting connotations.
- The colours used suit the genre well.
- The glowing wings are a great feature.
- Proper use of space, it is very aesthetically pleasing.
- The colours of the letter could be organised into a specific order.
- Nice abstract themes used.
- The imagery used on the 1st middle page should match the second more.
- The front and back panels are too different from the middle ones.
- Good colour gradient.
- Photoshopping on the 2nd inside panel needs to be improved.
- The background needs to be bluer on the 1st middle panel.
- Good font choice.
- The moon and text are layered well.
- Metal – 0
- Pop – 0
- R&B -0
- Rap – 0
- Punk – 0
- Alternative Rock -8
- D&B- 0
- Country- 0
- Indie- 0
- Classical- 0
- Rebellious – 5
- Quirky -1
- Vibrant – 0
- Bleak – 0
- Joyful – 0
- Barren – 0
- Bright – 0
- Mysterious – 6
- Ethereal – 4
By doing this it allows us to understand our audiences perceptions of our media product, so that we can ensure that the intended effect is happening to the audience . We used genre conventions to encode perceptions of darkness and pain into our product. This was so that the audience perceived the album as a powerful message.