Allan Isaković Media Studies

Category: Music Video (page 1 of 3)

Audience Ideologies

To help us to design our digipack, it is important to ensure that we fully understand the target audience of our genre, to ensure that they are interested. It would also help to learn about how audiences consume media. Blumler and Katz theorized ‘user gratification’ which means that to create the most successful media, it must include entertainment, information, social interaction and personal identity. This is so that the Claudine can consume and understand it properly.

 

Music Video Draft 4

This is the 4th draft of our music video. We used feedback provided by our peers and teacher to fix needed improvements adn to add feature that have improved our product.

What’s Changed:

  • We added a couple filters to narrative and performance shots
  • Fixed some of the lip-syncing issues
  • Slowed down some of the narratives to make the shots more powerful
  • Added a zoom at the beginning of the video to create more pace in the song
  • Changed the remaining blurry shots to different shots that are yet to be used

Peer Feedback:

 

Targets for improvement:

  • Slow down some shots.
  • The performance shots need to have a filter because it’s a bit too simple.
  • Make sure that the shots used are in focus.
  • Try to include more narrative, because it’s hard to understand with the amount of narrative you have included.
  • The narrative needs to make sense.
  • The Doll looks wierd.
  • Performance shots feel abit over used.
  • The transitions need to be improved upon.

Specsavers Creative Team Feedback

During a class session, some of the team from Specsavers came in to give us advice and feedback on our music video products. We also had the opportunity to ask them questions on how to use features on PremierePro. The main question that my group had was how do we colour correct our content because of a camera error the majority of our shots from the performance shoot had a yellow tint that needed to be corrected. They told us that to correct this problem we needed to use a feature called ‘lumetri colour’. This feature allowed us to change the colour of each clip that we inputted so that we could match the lighting and colour. We then asked about split-screening, so that if we could create a side by side shot of our band and our narrative star. We thought that by adding this feature to it would help the audience to relate the songs lyrics to the story that we were trying to portray.

Some of the advice that we were given about our music video was:

  • Include more jump cuts at the beginning of the video to help give it more rhythm and pace.
  • Adjust the colouring of the shots to make it look edgier.
  • The narrative needs to be slowed down in certain parts to create more emphasizes.
  • more close-ups in the narrative shots.
  • Make her red lips bolder, by making them a more fluorescent red.
  • When she exits the box in her new persona, make the editing more frantic.

We then had the idea to add more effects to our video to help keep audience interest in the music video. After searching for an effect to use in our video we decided to use the glitch effect that we found on a youtube tutorial. the effect is done by stacking clips on top of each other and turning down the opacity of one of the clips and then offset it slightly. This became a running theme throughout our narrative.

Music Video Draft 3

Whats Changed :

We added more transitional effects (The ghosting between shots)

We changed some of the lighting on the needed shots

We also got rid of the blurry shots

We stabilized the movement shots

We shorted the shots that where too long.

Feedback:

Targets: 

Try and have a more even split between narrative and performance

Make sure that the video and song are perfectly synced

Maybe include more narrative

Tone down some of the lighting.

 

 

Feedback from teacher

 

For this task, our teacher watched our music video draft 2 and provided detailed feedback.

Feedback Summary:

The fading transitions are well used.

The tracking shots at the start of the music video are used well.

There are still blurry shots that need to be fixed.

She liked the shot of the petals falling on the doll.

Some of the shots need to be slowed down.

Extend the beginning segment before you introduce the narrative.

There is more colour correcting needed to be done to make the band look more edgy.

more close-ups on the band.

towards the end cut back to the narrative.

 

 

Music Video Draft 2 Includes Narrative

This is my groups second draft of our music video for the song Black Sheep by Metric (Clash At Demonhead Version)

In this draft, we included footage from our narrative shoot as well as footage from our performance. The narrative is about a girl who is changing over time from innocents to a dark and powerful figure. We showcased this by having our model step into a box, and stay there for a few shots to show her transformation.

Targets For Improvement:

  • Some of the close-ups used are blurry
  • The lighting used in the video is inconsistent
  • We need to stabilize some of the shots as they are very shakey

Shoot evaluation (Narrative)

This is a shoot evaluation for our narrative shoot, we recorded this in the school’s drama studio, we decided to record in this space due to the fact that it had a plain black background the helped to provide the correct connotations of our genre alternative rock. We also used props such as cardboard boxes and travel cases to showcase our intended storyline. To ensure that we had to time to record our shoots, we collected our props and equipment beforehand during our lunch. This enabled us to get the perfect shots for what we were trying to connote.

Pros:

We got a wide range of shots and angles.

We followed our narratives continuity.

Our model had good mise-en-scene.

The location of the shoot suited our video perfectly. Our background was set-out how we envisioned it to be.

Cons:

We took too long to get started, this was due to the fact that we did not have a clear plan of what we wanted our narrative shoot to include and what it was to convey.

The box that we used was broken and needed constant repair, to resolve this we should have planned for a problem like this and had a back-up box for the shoot.

One of the boards that we used to cover up a out of place radiotor caused us to be unable to film longshots, which inturn caused us to lose shots that we had planned to take.

These pros and cons will have an impact on me in future because they have taught me that to be efficient and effective when shooting it is important to go in with a set plan on what the shoot will entail, and who is doing what on the et.

 

Risk Assessment

Before we could film our narrative shoot, we had to a risk assessment of the are in which we were filming. A risk assessment is a sheet that we use to identify and overcome potential risks, such as low hanging wires that could be tripped over.

Production Meeting Agenda For Narrative Shoot

Before we could film our Narrative shoot we had to complete a Production meeting agenda. We did this to ensure that we knew what props and costumes we needed to bring, we also did this so that we knew who was responsible for bringing these items. We also used this document to notify our model Rhiannon, where the shoot was and what she needed to bring.

Narrative Storyboard

We did this to help showcase our plan for our narrative and to make sure that what we had a narrative that followed the conventions of our genre and showcased the correct mise-en-scene. It also helped us to maintain the narrative storyline.

On the day of our narrative shoot we decided to make a more in-depth version of our storyboard, this helped us to ensure that we stuck to our narrative.

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