Archive by Author | alyssacheetham

Pitch + Feedback

Above is the video for our feedback on our pitch.

Here is some feedback that we were given:

  • The song feels very passionate and energetic, which makes a good music video.
  • The costumes should all be different but still be somewhat linked together to match the personas of the band members.

The narrative is all about overcoming obstacles and  becoming free and cutting the chains holding them back.

  • Don’t film on a beach as it is not appropriate to the genre, use a dilapidated, abandoned area to really get across the point of the narrative.
  • Should use metaphors alongside practical representations to give the video some depth and to get people thinking rather than being absolutely transparent.
  • Give the actions and atmosphere a reason for being what it is.

Final Song Choice


The song we have chosen is “Cut the Cord” by Shinedown, we chose this song because we feel that it has a good narrative and will be interesting to create a story as well as show performance. Also the rock genre is very easy to create a decent amount of Mise-en-Scene to strongly convey the narrative. The song has a very noticeable beat which we can use in editing to cut to different camera shots on the beat of the audio.

Song Short List and Moodboards

Zanders pitch uses a song from the Indie genre, the mood of the song is very uplifting and poetic. The narrative is very symbolic and uses an anachronic structure. The colours we would use are very colourful and playful to match the personalities of the performers.

My pitch is also in the Indie genre, the song that I have chosen is about freedom and determination to find their love.  The narrative would convey desperation and longing and show two sides of the story of searching and being found.

Ollie’s pitch uses a song from the alternative rock genre, the song is upbeat and lively with strong and heavy vocals. The narrative could be explained as controversial and anarchic, we would also convey the idea of wanting to be free and “cutting the cord” of unwanted people, habits and feelings by using metaphorical props that represent both freedom and imprisonment.

Perfect Production Group

It is important to have a Group agreement document so that when it comes to the actual production of our music video we are aware of the responsibilities that we have and we can establish in advance who is better at what and how we can use each others strengths to make our music video as good as we can.

Evaluation of Previous Student’s Music Video

To make sure that we understand what makes a music video successful, we have been given examples of previous students work to analyse using a given assessment criteria which we must use to decide how well made the music video is.


Holding a Shot Steady – lower level two

In this video it is clear that almost all shots were handheld with very little use of a tripod, I believe that this was intentional as it seems more personal, this technique works well with the party shots, they are canted and with some being fast and unclear and others being slower and more intimate. The steady shots that we see are all very clear and defined making them very powerful and pleasing to the audience, for example at 1:30-1:32 there is a still shot of a match being lit, the stillness of the shot keeps the focus on the action of the match being lit.


Framing a Shot – upper level four

In my opinion all of the shots in this video are well conducted using artistic imagination. At 0:44 the camera is behind the main star showing that he is looking out at the city, this could connote that he feels held back and  trapped inside a relationship so he is gazing out to the open because he wants to be free and able to express his true feelings.


Variety of Shot Distances – upper level three

A wide variety of shots and frames are used to showcase the exact actions that they want to make sure the audience sees, in the party scene many different shots are used to show the games that they play which included: match on action, close up, mid shot, and an over the shoulder shot which shows us the actors perspective. The close ups used convey the concentration of the players and also the intensity of the game.


Appropriate to Task – upper level four

The appropriation and continuity to the narrative in this video is constant, the actors used for this video blend in well with the genre and do not look as though they are just acting for a school video, this is due to good directing and being comfortable with the genre which also affects the form.


Mise-En-Scene Selection – upper level four

The use of mise-en-scene in this video is very appropriate and extremely well used to fit the genre of the music. For example the use of costume is very casual representing that the star is an ordinary person facing relatable troubles and issues that the audience can recognise and empathise with. Another good use of mise-en-scene is the props, the way the director has used phones to convey messages so that the audience is clear on where the story is going and how it all builds up.


Editing for Meaning – upper level four

The editing of this video makes the narrative easy to understand while still using complicated and interesting shots and editing processes using an episodic narrative structure. The timing of cutting to different shots is also matched to the mood and pace of the audio, for example when the song starts to become more tense and builds up the shot changes become more frequent and fast whereas when the song is more calm and slower the shots become more steady and prolonged, making the video itself more effective and full of suspense.


Shot Transitions – upper level three

The transitions used in this video are effective to the genre and the song. The fade ins and outs add the the indie mood they also reflect the stars confusion and uncertainty towards his feelings.


Sound with Images – upper level four

The synchronization of the audio to the video is extremely well matched in this music video making it more effective and seemingly professional. This also brings the whole music video together because if the words don’t match the stars lip-syncing then the whole video is out of time and it becomes hard to focus on the main subject of the video.


This is the criteria that I followed for this analysis.

Detailed Music Video analysis

By analysing these music videos I will find it easier when planning and producing my own music video as I am aware of what makes the music video appropriate to the genre and appealing to my audience. For example, when I am planning my own music video I will consider who my target audience is and what message I am trying to convey.

Music Video Form & Conventions

This embedded document shows the 6 music videos that I have chosen to analyse. By doing this task I have learnt the different types of narrative structures that are used in most music videos. These can be linear or non-linear (episodic, anachronic, forking paths and split screen).

This task has also helped me to recognize the different characters and how they are used and represented in each narrative structure. I feel like this will help me when producing my own music video as I will know what structure is best suited for my genre.

Prelim Montage

This is my montage of a regular school day.

what went well:

  • We used lots of different angles
  • It’s simple and not too complicated
  • We got all the shots we wanted to even if they were not used

What didn’t go well:

  • The overall video is a bit boring
  • some of the cuts to shots don’t really make sense
  • Our time management wasn’t very good

The music I have chosen is very basic and upbeat but I feel like it makes my montage more interesting to watch than if I used and slower, more calm song. By doing this task, I am more aware of the importance of time management and planning which will help me to be more organised when creating my music video.

Preliminary Task and Evaluation Questions


In this little sketch I have used the following shots:

-shot reverse shot

-match on action

-establishing shot

-close ups

-reaction shots

-medium long shots

I used these techniques to try to keep a flow of shots creating a sense of continuity

One rule that I had to use was the 180 degree rule

This is a command that says you need to keep the camera on either the left or right side of the line of action. This means that in the editing process you can have continuity of the positioning of the two actors or main focal point.

I stuck to this rule to have fluidity in my video.

I have learnt to use the following tools/techniques in Premiere Pro, this includes: cutting and cropping clips with the razor tool. For example, when the actor opens the door we cut to the other shot of her walking through the other side of the door as if it was at the exact same time as the other shot of her initially opening the door.

To improve next time, I would keep more concentration on getting the shots quicker and more smoothly.

-I would have taken a few more reactions shots for example a close up of the actors reacting to each others conversations to create a more real and raw atmosphere.