To create the design for our front cover we used software called Adobe Indesign. The graphic design we created had a decent outcome considering we had created it on a new program with tools that we had not used before, resulting in a long process. Although the initial look of the design is what we were hoping for, when we exported it, it was low in quality and not very clear when inserted into other software. Hopefully our next attempt is more successful and less time consuming as we are more familiar with the software.
The location of our photo shoot was set in a burnt down and abandoned hotel in one of the local areas. We were guided by our shot list to get the specific images we had decided would be useful and suitable. Because the rock genre is usually associated with grunge and ruggedness the idea of a burnt down abandoned hotel seemed suitable for brand image. most of the shots included broken glass and rough textures of the burnt and broken wood which we were happy with.
To make this image look more interesting and conventional we inserted it into Adobe Photohop and by using the selection tool, created a diagonal zig-zag pattern and then altered the colours using the “colour mixer” adjustment tool as well as adjusting the “brightness and contrast”. We used red because it is one of the main colours we have used throughout our products.
In this image we used the same software and tools to darken areas of the image and to remove and alter any unwanted aspects of the image. We used the “sharpen” tool around the broken windows to define the edges and to make them look sharper.
This is a contact sheet of all the images from our shoot for our Digi-Pack. We created this so that we could easily and clearly see all of the images we took so that is was easier to create a short list.
This is our short listed contact sheet of our favourite images from the shoot
After creating our mock-up digi-pack, we decided to get some feedback from peers asking them what vibe they got from the digi-pack and what genre they thought it was. This is important as it gives us more of an idea on how symbols, colours and patterns can affect how an audience receives media. From doing this we learnt that we want to go with the grungy and heavy vibe for our digi-pack, using images of wreckage and symbols.
This is the first mock-up of our Digi-Pack using images found on the internet. We have decided to go for Celtic symbols and broken down, dilapidated buildings to create a grungy, and heavy vibe. This is just a rough template and idea of what type of images we plan to use.
This is our moodboard that we created. We did this to help us plan what we want to include n our own Digi-Pack, things like colours, patterns and designs. Doing this will make it easier when it comes to digitally creating our Digi-Pack as we will be more prepared and already have some sort of idea as to what we want it to look like. We are going for anarchic and rugged symbols, we also want to include derelict and abandoned hotels and sites to create a tone of abandonment and wreckage.
In my opinion the use of camera is good, the quality of the images are really clear and the images a nicely placed. I think the use of photoshop and design is extremely creative and powerful in this digi-pack, as the two merged faces are very eye-catching and attractive especially with the manipulated eyes, drawing you in the look more intensely and pay more attention to the digi-pack as a whole.
The mise-en-scene in this digi-pack is very conventional to the Acid-Jazz genre. The consistency of the colours and patterns makes the overall design appealing, it is simplistic but gives of an intricate and eye-catching vibe. The patterns communicate a dazed and confusing illusion that is set out to entrance its audience as if they were on acid, to make them feel enticed to buy the album and enjoy the music.
This is an easy to read, classic and simple style of font which is conventional to the genre. The simplicity of the font adds to the hypnotic patterns decorating the album. The position of the text is nicely placed. On the front cover the main text is perfectly centered and easy to identify, the back page is well layed out as the text wraps around the image, is clear to see and read but doesn’t take any attention away from the image. The placing of the text on the inner left of the digi-pack adds to the vibe of being in a daze and under an illusion because it is loosely placed and looks like it could be moving around freely.
Overall the use of colour, imagery and typeface all together ties in well with the genre and compliments each other to look presentable and effective in conveying the digi-packs message.
This is our overall marketing strategy and mission statement. It is important to plan these things as it gives us more of an idea as to what we want to achieve when creating our Digi-Pack. Having a mission statement also gives our audience a brief overview of what they can expect from us and our stars.