This is a previous students work from another center.
The accessibility of this website is good as it is easily accessed by people in other countries as long as they have the name of the site.
The overall navigation of the website is very good, the navigation bar moves with the page meaning that you don’t have to scroll up and down the page to get to another. As you scroll down all of the pages listed in the navigation bar are there in order, highly visible and well labelled. This makes looking through the web page much quicker because you don’t have to wait for the page you have selected to load. The consistency of this web page shows the thorough planning and gives off a professional look
The information given about the star is detailed and gives you an insight into how the band came to be, where they originated from and how they found fame. This is useful as it is gives the band a personal identity instead of just being famous musicians. This fulfills the audiences uses and gratifications as they can fell like they know the stars and create a personal bond/relationship.
The branding of the website conveys a consistent brand image of pastel colours mixed with grungy, dark and indie vibes spreading through their music video. This suggests that the students put a lot of time and planning into their theme to make sure it is consistent to the brand making it distinguishable to their fans. However, the only downside to their web page is that it is unclear if their ‘discography’ is their digi-pack or a completely different thing.
To create the design for our front cover we used software called Adobe Indesign. The graphic design we created had a decent outcome considering we had created it on a new program with tools that we had not used before, resulting in a long process. Although the initial look of the design is what we were hoping for, when we exported it, it was low in quality and not very clear when inserted into other software. Hopefully our next attempt is more successful and less time consuming as we are more familiar with the software.
The location of our photo shoot was set in a burnt down and abandoned hotel in one of the local areas. We were guided by our shot list to get the specific images we had decided would be useful and suitable. Because the rock genre is usually associated with grunge and ruggedness the idea of a burnt down abandoned hotel seemed suitable for brand image. most of the shots included broken glass and rough textures of the burnt and broken wood which we were happy with.
This is a contact sheet of all the images from our shoot for our Digi-Pack. We created this so that we could easily and clearly see all of the images we took so that is was easier to create a short list.
This is our short listed contact sheet of our favourite images from the shoot
After creating our mock-up digi-pack, we decided to get some feedback from peers asking them what vibe they got from the digi-pack and what genre they thought it was. This is important as it gives us more of an idea on how symbols, colours and patterns can affect how an audience receives media. From doing this we learnt that we want to go with the grungy and heavy vibe for our digi-pack, using images of wreckage and symbols.