Digipak Conventions
For the music video of my choice, ‘We found Love’ by Rihanna and Calvin Harris I analysed the digipak. For this I used the front and back cover of the digipak case. I looked specifically into the different fonts used and what they mean and why they chose that one, also the background design, what is written on it.
The conventions of Digi-Paks are that they all have the Album name, for example for this digi-pak it is ‘Talk That Talk’, also the performers name for example ‘Rihanna’ in this case she has an R which shows she is known and has a fan base. Also on the back cover, there is a barcode and copyright which is also conventional of digi-paks.