Category: Evaluation

Evaluation Question 4

Evaluation Question 4 asks ‘How did you use media technologies in the construction and research, planning and evaluation stages?’. For this question I created a Pinterest page of a range of screenshots and images from what I used throughout the different stages with a brief explanation of what I used it for and why I used it.

Click on the image below for a link to my Pinterest page:

evaluation question 4 pinterest page

This helped me reflect on all the different hardware and software that I used over all of the stages during the making of my three media productions, the music video, the digi-pak and the advert. I used a wide range of different technologies in which I developed my skills using and becoming more familiar with or expanding my knowledge on what I already knew.


Final Digi-Pak & Advert

In the process of planning our Digi Pak we researched digi-paks of the same genre in order to see what is conventional. We got inspiration for what we might want our digi pak to look like. Then created a hard copy mock up of the four different sides of the album.

Click on the image below to view a bigger version of our digi-pak:

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On photoshop we created our digital version of the digi pak. We did a shoot of a load of photos to choose from to put on our digi pak. Then we edited the photos that were the better ones and cropped then down to put onto the digital copy. All of the images are outdoors and are of nature because this is conventional to the Indie Folk genre. We feature our performer on the front cover in close up with a serious facial expression to create an emotional response to our audience. Then she is presented in long shot of the back cover of the album in conventional costume which also reflects our music video.

We chose fonts and the colours of them to be able to put onto the digital copy that is conventional and matches our genre of music. Getting our feedback, we decided that we needed to make the fonts bolder and bigger so that it would stand out and be more clearer from a distance. The font that we got off of ‘’ was ‘Moon Flower’ however this wasn’t clear from a distance so we found another option ‘Moon Flower Bold’ and downloaded this to put onto our digi-pak.

Conventions of a digi-pak are a barcode, the album title, a design, the performer (which is conventional of our genre of music, Indie Folk), the performers name, track list and copyright. We included all of these things to make sure that our digi-pak was conventional to both the genre of music and the general digi-pak conventions.


As for our advert, using Publisher, I created our advert. I used the album cover photo as the background for the advert as this would be recognized by the target audience and fanbase for the Indie Folk and Birdy audience. I included the title and performers name as well as where the album is available and when it is available. Also the music production company. I used the same font and applied it to the advert.

Click below to view the advert:


I am proud of both our digi-pak and advert as they reflect the genre of music but also reflect our star’s meta narrative and are visually appealing.

Final Video

After working on our improvements from our feedback from draft 2 we polished off our final draft. We had very tiny tweaks that we needed to change and adjust as we had the time to do this and tried to make it as perfect as we could. We uploaded it onto YouTube as our final A2 music video and submitted it in.

Click below to watch our final music video:

Overall, I am proud of the final product. However, even though there are things that I would change and do differently next time, I developed my media skills in all of the different stages eg. research, planning, pre-production, production and post production.

Evaluation Question 3

Evaluation Question 3 asks; ‘What have you learnt from your audience feedback?’

To answer this questions, I created a Voice thread and a Google slides presentation to present the different feedback I got throughout the post production stages. On the presentation I included our pitch in which we presented to our media teacher and peers. Also our performance rough cut and narrative rough cut and recorded another media student whilst they were watching it and explaining what they liked and disliked. Our video draft 1 and 2 I collected feedback in the YouTube comments and for the print products, the digi-pak and advert, I collected feedback using vine, feedback sheets and recorded feedback. As for the final video, I got feedback from using vine, YouTube comments, social media and recordings of media students.

I used a range of different ways to collect feedback on different post production stages so that we could improve and adjust things to make it the best it could be. However, reflecting back, we could of improved this ourselves as we didn’t always meet the deadlines for the drafts as we lacked footage so we just kept on editing and filming until we had everything we wanted and filled in the gaps as we went along instead of taking one or two days to get all the filming footage that we needed and then editing it together and re-shooting which would of saved us time and made us have more room for improvement when we had our feedback.

However, during the Voice Thread, I explain the different types of feedback that I collected and also what we adjusted and improved on.

Click below to view my Voice Thread and presentation:


Evaluation Question 1

Evaluation Question 1 asks; ‘In what ways does your media produce use, develop or challenge forms and conventions of real media products?’.

To answer the question, I created a collage of 9 different images from professional music videos from the Indie Folk genre and 9 images from the final music video that I created. I compared the images from my music video and the professional music video to see what was conventional. I also then made an analysis of my digi-pak and a professional digi-pak from the star in which i’ve been looking at, Birdy.

I used 3 different Indie Folk genre professional music video which were Birdy- Skinny Love, Christina Perri- A Thousand Years and Gabriella Aplin- The Power of Love. I chose three screenshots from each music video which I watch on YouTube. I considered the cinematography, mise-en-scene, editing and performance in which was conventional to the genre.

Click on the link below to view my collage:

evaluation question 1 jepeg

From this I learnt the different conventions that we used in both out music video and our digi-pak. These include the different micro features such as mise-en-scene, cinematography, editing and performance. What was similar to other music videos from similar artists and videos from the same genre of music and as for the digi-pak what was conventional or similar from our artist.