Audience Interaction with a Social Media Page – an analysis

Screen Castify

Above is a screen castify spoken by myself and Kita about Jorja Smith’s facebook page, and how she provides uses and gratification for her fans. We chose her as she is an artist of the same genre as the genre we are working on, R&B. We deconstructed her page and analysed the key technical conventions involved, as well as how the page uses AIDA (Attention, Interest, Desire, Action) through its design and content, and how she uses Guerilla marketing to promote her products.


PDF file attached to first screenshot.



This is our script that we created in order to know what to say in our screen castify. We shared out the script between us so we both had equal stuff to say.


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