Our timeline/marketing ideas
Above is our timeline of marketing ideas for our social media page in chronological order, so that we know which posts are posted in what order.
Our aim is for our star to interact with her fans through live streams and captions, showing them her star and brand image and to gain mutual respect on a personal level. We are also aiming to promote her music through some promotional posts and through teasers of her digipak and music video. We want our audience or fan base to be engaged with our posts, so we are also including merchandise for them to purchase to feel closer to the star. We feel that it is very significant to build our campaign until the ultimate release date, which is the release of the album, as this keeps our audience engaged and means they are able to participate in our campaign which creates audience participation and builds stronger bonds with the star.