So.. How is it going?

A transferrable skill is an ability which can be used in many roles or occupations eg. communication skills, problem solving skills and self analysis.

Through the process of completing my music magazine and working on meta narratives in media to convey meaning, I have learnt many new skills. I have achieved all of these skills listed below.

New transferrable skills I’ve learnt:

  • Communication skills: I’ve learnt better how to communicate with peers who I wouldn’t normally have communication with and I have shared valuable information with peers in relations to group activities in class
  • Teamwork skills: I have worked well together with peers , showing them how to do some things on applications such as In Design and vice versa, them showing me skills which I have then understood how to do. I have worked well in groups, adding my bit to say to contribute to discussions and group essays.
  • Problem solving skills: I have solved issues I’ve had using certain applications and have found YouTube videos to help me or I have worked out how to do it by myself using perseverance
  • Self analysis: I’ve critiqued myself when working on my blog, fixing things I don’t like and listened to feedback well so I can further fix messy or bad work
  • Time management: I have worked in time with deadlines, getting all my work finished in the set time and have prioritised certain tasks which I need to complete ahead of others


Design Skills 2

Over the course of making my music magazine, I have acquired many new design skills and production techniques which can help me when designing further.

Design Skills I’ve learnt:

  • I have effectively used the drop shadow tool to enhance titles and words which are important on my magazine
  • I’ve used the rectangle frame tool to help make boxes to put photos in or to place text in
  • I have used the eyedropper tool to help me match my colour schemes to make my magazine’s colours work together

Below are the tools I have used in order to create my magazine.

Drop Shadow Tool

Rectangle Frame Tool

Eyedropper tool

Production Techniques I’ve learnt:

  • I’ve learnt how to portray meaning through the images I’ve taken and represent emotions through facial expressions
  • I can now show good designs for my music magazine through learning valuable design skills
  • I’ve learnt how to set out my work in order to make it look appropriate for each task

What went well: I was able to create my pages to a good standard using the tools I’ve learnt about. In each page you can see dedication to creating the magazine as they are eye-catching and use minimal colours to make the theme work.

Even better if: I could’ve taken some more photos for variety of shots to use as photos for my magazine. I could’ve also used more tools in order to make my work stand out even more such as using different effects around words or adding borders to enhance what is shown inside the borders.


Design Skills 1

I have learnt a lot of new design skills and production techniques since I have started media.

Design Skills:

In Photoshop I learnt how to use the magnetic lasso tool which cuts images out to give you the best possible cut out. I found I needed to add layers in order to cut images out and that I can also layer colours over the bottom layer which was interesting. This I found was quite an easy concept as you just have to drag your cursor around the parts of the image you want to keep. I have also learnt how to use the eraser tool which you can drag around the edge of the image you’ve cut out out and this can soften the edges of the image, creating a less rough look.

In another programme called InDesign, I learnt how to add drop shadows on text and images which enhances the boldness to make them stand out more which is a technique I’ve used a lot in the creation of my magazine front cover. I have also learnt how to add a glow to the outside of an image which makes the photo stand out as it creates a funky glow of colour around the image too. I have used different typefaces and created different widths and heights and used colours on them too.

Production Techniques:

I have learnt how to create good production meeting agendas which have enabled me to be organised for my shoots and I have also learnt how best to tell people to pose to create the poses typical of my genre. I have also learnt that miss-en-scene plays a big role in the production of shoots as they will not go well if you don’t have the correct costumes, lighting, acting, makeup, props etc.

So.. I am ready to photograph my star.

My Mission Statement

‘BEAT! is one of the main top selling R&B music magazines worldwide. It includes the best artists out there today, as the fan base love knowing who is the hottest R&B artists right now . There is always one main star on the front cover who we read about when we open the magazine, as they have a big page spread on them. BEAT! also features juicy celebrity gossip due to our fan base being known as ‘a gossip filled bunch’. Our magazine produces a copy every week due to high demand. Since BEAT!’s first issue in 2008, we have sold more than 3 million copies worldwide! This magazine promotes the theme of power due to there being many female artists featured in our magazine who believe in self empowerment.’

My Brand Values

‘BEAT! aims to provide our customers with the best possible service, no matter what your needs are. We also aspire to keep you up to date with the latest gossip and news’.

Camera and Mise-en-scene

I have learnt a lot about camera techniques and angles which I can put into use when shooting my cover star. The main aspects of camera techniques I need to think about consist of:

  • Camera Angles
  • Camera Distances
  • Aperture
  • Flash
  • Framing
  • Shutter Speed
  • ISO

Also, I need to consider mise-en-scene which is basically a term that refers to what’s put in the scene. It refers to the overall effect of costume, lighting, acting, makeup, props and setting. The main aspects I need to think about include:

  • Costume
  • Lighting
  • Acting and Proxemics
  • Makeup
  • Props
  • Lighting

Also, I need to consider AIDA which is a key set of ideas when thinking about my design and audience. From this I can gain the best design for my target audience using the typical conventions of my genre such as bold colours and bold typefaces.

From knowing these main aspects of camera techniques and mise-en-scene, I have learnt that I can use these main aspects to create the best magazine cover I could possibly create. Due to using some aspects of mise-en-scene, using the right equipment and setting for my model’s outfit can contrast her costume against the backdrop to make it stand out. I can also use the right camera angles and distances to create the best shots I can whilst using the correct aperture, flash if wanted, and ISO.

So.. I’m ready to make some media!

What do I need to think about when making my own magazine cover?

When making my own magazine cover I need to think about making it for the specific target audience I am aiming it at, eg. making the colours and fonts stand out to the specific audience to catch their eye rather than other audiences. I need to think about AIDA which stands for Attract, Interest, Desire and Action. This means I need to make sure that my front cover is captivating and attracts my audience, so they will purchase it.

I need to think about camera techniques too. When shooting my photos for the magazine cover, I will carefully choose which setting is best for my chosen theme and work on which angles I think suits the theme from there. Using mis-en-scene, this can aid me in taking the best possible photos to match my theme. I can use the aspects from mis-en-scene which includes Costume, Lighting, Acting and Proxemics, Makeup, Props and Setting to enhance my photos to give the best possible outcome for my front cover.

Blumler and Katz’s theory will also come in useful when making my magazine cover. I will use their theory to question why I have used the media I have done to convey my magazine cover. This will help me in deciding what looks good on the front of my magazine cover eg. which fonts and colours look the best.

By using all of these factors, I will be able to create the best possible magazine cover by using In design and Adode photoshop also to aid me. This means I will be successful in my creations using a good layout, text, fonts and image.

So.. How can an image communicate meaning?

There are many factor that contribute to how an image can convey meaning. The main factors include mis-en-scene and camera framing. These two main factors work together to portray a narrative or meaning. Firstly, mis-en-scene is essential to portray individuals, groups, events or places in a fixed way through these 6 elements:

  • Costume
  • Lighting
  • Acting and Proxemics
  • Makeup and hair
  • Props
  • Setting

All of these key elements to the mis-en-scene must be carefully thought out otherwise this could confuse the audience. For example, if a model was meant to be conveying a happy look but instead conveyed a sad look it wouldn’t fit with the meaning of the images. This is why I should individually set out all the key factors in order to not convey the wrong narrative to my audience; showing I have understood the key factors of mis-en-scene and so the media I produce is correct.

Secondly, camera framing is another main factor in contributing to the meaning of images. The different camera angles and frames can convey different meanings to the audience. For example, a high angle shot is meant to make the model look vulnerable however if the model doesn’t show this, the audience will get confused. Also, if the camera frame is close up to the subject and this isn’t how you planned to portray it- it will be baffling for the audience.

Finally, this will now affect my own approach to planning and design as I will be more careful about the audiences perspective on how my images are portrayed. I will also use mis-en-scene and camera framing in my planning to create the best possible media to convey my narrative.