My Mission Statement: Aware is one of the top indie music magazines covering upcoming indie artists as well as your long time favourites. The passion for the new-age of indie drives the magazine forward and makes it an inspiring and defining magazine that audiences feel that they can connect with.

Brand Values: Aware aims to create a sense of community and interaction between the fans and the magazine. Aware believes in giving the readers current and relevant information all about the indie genre while entertaining the reader.

I have learnt a lot about camera and I will need to put everything I know into practice when photographing my cover stars. These aspects to think about are:

• Camera angles e.g low angle
• Camera distance e.g close up
• Framing
• Shutter speed
• ISO
• Aperture
• Flash

I also need to think about all the aspects of mise en scene which include:

• Costume
• Lighting
• Acting
• Make up and hair
• Props
• Setting

I have planned my costume, makeup and props fit the indie genre and I will get my models to have a neutral facial expression to portray the relaxed vibe of the genre. For lighting I will use the flash photography equipment so that my photos come out clear and my setting is the black photography studio so that I can easily cut out my images on Photoshop.

With the use of all of these aspects my target audience should have a preferred reading of my cover stars and they will therefore want to read my magazine