Describe your Audience

Understanding our audience’s demographic and psychographic will be vital to making our music video successful as we need to appeal to our target audience. There are some theories that will be useful in understanding how to appeal to our target audience which have been described below:

Bumler and Katz are theorists who have had ideas about what media is for which will be useful to understand what our audience are using our music video for. Their uses and gratifications theory states that audiences use media for four reasons: entertainment, information, personal identity and social interaction. To make our video as successful as possible we will aim to fit into as many uses as possible

Stuart Hall put forward the reception theory which states that audiences like media that they have a preferred reading to. This means we have to make the performance appeal to our target audience so that they dont have an oppositional reading.

This task was important in understanding our audience so we can use the two theories previously mentioned effectively. We made a moodboard of what we thought, from our own expereice and research on sites like YouGov, a person of our target audience would be like. We will take what we have learnt into our shoots for both the narrative and performance in order for our music video to be as successful as it can be.

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