In preparation to making my own social media page, I understand that it is really important to analyse and look into what other artist from the same genre do conventionally. I have analysed Khalids’s facebook page using AIDA, and Uses and Gratification. To present this I used screen castify to explain the different conventions and considered the key terms relating to my star image. This task enabled me to understand what is expected and conventional of both a social media page and the alternative R&B genre and has improved my knowledge for when I create my own social media page for my artist.