So… How is it going?

Transferable skills

Through the production of my magazine I have learnt many transferable skills.

Communication: When producing my media i needed to make sure my communication with my models to make sure I am organised and prepared for my shoot and have everything we need. Another communication that helped me was getting feedback from my peers and teacher as this tells me what and where I need to improve on in my magazine.

Research: Research has helped me so much as through this, I have learnt who my target audience so there I can therefore base my adverts on the research I have concluded and what fits my magazine the best. This research has helped my to find out everything about the hip hop genre.

Leadership and being Organised: Through the production of my magazine I have gained lots of leadership when trying to organise my models and to produce exactly what I want and tell them exactly what I want them to do for the perfect outcome and to be organised is vital because if everything is not perfect and organised properly then the shoot wouldn’t go as planned and would make the magazine not go as well as I would hope for.

Design Skills 2

Throughout the production of my magazine, my design skills have definitely improved drastically and made me more comfortable with indesign and photoshop.

Skills I have learnt

  • To make sure the colours I used were the same I use the eyedropper tool when allows me to click on the colour on the page then use that colour elsewhere even if its a shape or text.
  • When adding text throughout my magazine that I want to make an impact and be seen, I use the drop shadow tool which creates a subtle but effective look on the text.
  • To make my pug I used the ellipse tool but then added different point on it and made a unique shape of my own.
  • To place photos on my magazine I would use the rectangle frame tool as well as the ellipse frame tool to correctly place the image when I could then proceed to reshaping the image.

Eyedropper tool in Photoshop

Drop shadow tool in Indesign

Ellipse tool in Photoshop

Rectangle frame tool in Indesign

The production techniques I have learnt

  • I have learnt how to portray my magazine perfectly for my target audience.
  • Expanded my overall understanding of production and designing a magazine.

What went well

  • I was really happy how my front page and contents page turned out as I used the best design skills in these two pages.
  • I liked how i stuck to the main colour of red throughout the magazine.
  • I was happy with all the images I used.

Even better if…

  • I would have adapted my contents page slightly as compared to the other pages, it doesn’t match the theme that well.
  • I would have spent more time on my Double Page Spread as I don’t like the colours I used in these pages and I think it is too dark and also too simple with places that look incomplete.

So… I am ready to photograph my star.

My Mission Statement

My music magazine is going to be trendy and will show superiority through the model however, the audience are middle to lower class. The magazine “Reproof” Is a Trendy and very popular magazine worldwide. Reproof is a stylish and popular magazine that really engages with its audience and is modern and hip and the target audience are younger people from late teens to twenties so mainly Millennial’s but some Generation Z. The magazine is always in production and there are many copies coming out weekly. The main goal for reproof is to entertain the audience and make sure people enjoy reading and keeping the hip hop and rap genre alive and well. In Reproof there will be stars that will have interviews throughout and the all about the star with the latest trends from the stars. Reproof’s audience is about 60% female and 40% male so it’s enjoyed by most people.

My Brand Values

Reproof is the magazine that shows new trendy music from the hip hop and rap genre, from a broad array of artists and the newest gossip and exclusive interviews with the stars themselves.

Different camera techniques I have learnt

  • Different camera angles
  • Flash (equipment)
  • Shutter speed
  • Depth of Field
  • Different camera angles
  • Manual or automatic focus


  • Costume
  • Lighting
  • Acting
  • Makeup and hair
  • Props
  • Setting

These aspects will help me to achieve my mission statement as I will carefully plan out all these techniques so that they compliment my genre.

Design Skills 1

Design Skills

Ever since I’ve started studying media, these are some design skills that I have learnt whilst using adobe photoshop and adobe InDesign.

Image result for indesign lasso tool

Firstly, in Photoshop, I learnt that I need to use layers and cut things out, to cut things out when I wanted just the model without the background, I would use the lasso tool which would pinpoint my selection and make the whole process easier for me to get rid of my background and to just have the model which I could then add my own background. If the lasso tool didn’t work in a certain areas then I would proceed to use the eraser tool which would smooth things out and make the image look more clean and almost blur the edges which improved the image so much. I also used the spot eraser tool to smooth out my models face which just makes the image look a lot more professional.

In InDesign, I have also learnt when adding text to an image that there is so much that I can do to the text. For example, I have changed the typefaces, the height, size and width of the text or letters. I like to include drop shadows on a shape or text to make the area bold and to catch the eye of the reader, I tend to include important information there.

Production skills

For my production skills, I have learnt that I have to be so prepared for my photoshoots so therefore the production agenda meeting documents that I had to fill out really helped me to keep on top of things and try to stay organised with how I will gather all my things for the photoshoot and who will bring what with them and to also check that everyone has the required things for the shoot. I also think mise-en-scene plays a huge part in production skills and helps me to stick to what my genre is asking for, in terms of mise-en-scene, through my magazine and what I am aiming to achieve. I also think that AIDA is vital in creating my music magazine so I can communicate to my audience through this and really know what they are looking for when I create it.

So… I’m ready to make some media!

When making my magazine front cover, I will need to make sure to keep in mind how I use my camera angles, what aspects of mise en scene I will need to use, the layout, typography, AIDA, Blumler and Katz theory, and what will help to attract my audience and the music genre that I am doing.


When creating my music magazine, I will ensure I think about all the aspects of mise-en-scene to make my magazine fit with the genre I have chosen to do. I will do this by making sure the costume, Lightning, Acting and proxemics, makeup and hair, props and setting are all appropriate and linked to the genre of music I have picked and to make sure the audience understand and recognise the genre.

Layout and typography

Before I do my music magazine I will plan how to layout the magazine to create effect, for example I need to plan where I will put my model on the magazine, which will be in the middle catch the audience’s eyes. The typeface has to match my genre well too and how many typefaces I use and I need to restrict the amount I use so that it stays simple and not too overpowered by the different typefaces everywhere.


  • Awareness- I will use this to attract the audience’s attention by the photo of the model on the front cover or the typeface i decide to use to fit my genre.
  • Interest- I will use this to involve the details about the magazine and show the interest.
  • Desire- I will use this by making sure everything fits with the genre so the readers will buy it.
  • Action- I will use this to tell the readers all about the magazine.

Blumler and Katz Theory

I will use the Blumler and Katz theory to improve and perfect my music magazine.

  • Information- I will include information in my music magazine and so it fits my genre of music.
  • Entertainment- I will make sure that the audience of my genre understand and are entertained by my magazine.
  • Personal identity- I will make sure my genre fits with the audience and so the understand and feel they are connected to the magazine in some way.
  • Social interaction- I will make sure to make the magazine interesting so that the audience talk about my magazine and possibly share it.


I will take into consideration the camera angles and how i place my model as this makes a big impact on the finished magazine and the overall design of it, I might do a low angle as this will make my model look superior and this connotes to my genre very well. The camera angle is so important to create a story and show importance.

So… How can an image communicate meaning?

To create the perfect piece of media, we have to use the acronym CLAMPS,which is a key element of mise-en-scene and is vital for making a good piece of media and to keep all these in mind.

CLAMPS means:

  • Costume
  • Lighting
  • Acting
  • Makeup
  • Props
  • Setting

I think that CLAMPS is so important to consider whilst making media as it can develop my learning and understanding of media and making media of my own. All of the aspects of CLAMPS need to fit together well and compliment each other otherwise the audience will get confused as to what the media is trying to present to them, so it needs to be clear.

Camera framing can help develop media a lot as every different frame can tell a story. For example a low angle can make the person in the shot appear to be superior and dominating others around them. This can also make the scene quite tense if the person in shot does all the right acting reflecting to the scene they’re trying to set.

The camera angle and what is done with the camera is the most important part of media to produce the right message you’re trying to send out to the audience, the camera can create meaning by showing vulnerability when the camera angle is high, perceiving that if  someone was to be standing over them, belittling them.