Our Mission Statement

Your Marketing Strategy & Mission Statement

Who is your Audience?

  • Males and females born between 1965 and 1981 (Generation X)
  • Engages with John Constable, H.G. Wells, BBC News at Six, Manfred Mann, Bee Gees, Tom Jones
  • Sarcastic, suspicious of authority and status quo but active, happy, and achieves a work–life balance

A Call to Action

  • Positive engagement to the album and star. Many appealing features to sell the record but to be able to relate to the star.
  • Promotional items for audience to engage with and to purchase.

Who are the competition?

  • Name three similar bands / artists.
  • What are the trends in album designs of similar stars / bands?
  • What does their website look like?

Your USP (Unique Selling Point)

  • Is your star already established or are trying to establish a new presence in the market?
  • What is your star image & how are you trying to innovate / develop that image?
    • Are you mixing up elements of different genres?
    • Are you trying to re-brand your star?
    • Are you emphasising the ordinary or extraordinary?
      • Remember according to Dyer meta narratives include both.


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