We now have to create our web page for our artist, after finishing creating a music video and Digipak. Before creating this web page, we had to research and plan, which enabled us to discover what types of images, features, and conventions are visually present on our website, and how this complies with the artist and their brand. AIDA (attraction, interest, desire and action) is a key concept to factor in when creating a website, and it is important that this is consistently maintained whilst doing so. We must also use the pull and push theory, and apply Blumler and Katz ‘Uses and Gratifications’ (for example information or personal identity), which must be consistently embedded through our website. This would ensure that our target audience will go and visit our website consistently, and support the artists brand image as a whole.