After Draft 2, we’ve now come to Draft 3, since then we have re-recorded the close up,wide shot, mirror shot as they were not in focus and the correct location, in addition we recorded more shots such as close up side shots, piano string shots, another shot of the cassette player, and a low in a frame shot and more this time all in the greenhouse, which are the element which have been changed as given as previous feedback from our previous draft.
We have now edited to create our new Draft 3 of our Music Video. Now we were required to upload it to YouTube as part of the task to get feedback from our peers from the ‘YouTube Comments Section’ to set us targets to implement and improve for our forth and final draft, below is the feedback that our peers gave us :
Make the narrative more clear
More variety in shots
Shorten some clips down
Potentially add some effects in somewhere
We will have to do another shoot to achieve some of the targets above
Noah and I have decided that we require another shoot for our performance and narrative, we feel as some parts of the narrative do not make sense thus needing to do another shoot, with more angles and shot types.
Below is our production meeting agenda for our shoot :
Below is our storyboard for our music video of which we have annotated with the shots that we want :
This will help us in our final product as our previous mood-board was basic and wasn’t as detailed and in depth as this, this will help us especially for our narrative as we considered more logically for the narrative shots that we needed to make the narrative visually make sense. As a result this will help us and ensure that hopefully this shoot will be successful.
In contrast to our first draft this a major improvement in terms of quality, we have a lot more footage, now with this we have more of an idea on how music video will flow with the clips that we have taken, and we are much closer to knowing how are music video could look like.
SELF ASSESSMENT :
We had a vast variety of shots in our video
The shots we recorded were in high decent quality
Overall, we were content with the shots that we had
The clips which were edited were relatively suited in the timeline
Remove content which isn’t needed
Stabilize shots which aren’t held steady
Include close ups (re-shoot)
Remove people in background/change clip
Allow shots to run through, don’t change clips quickly all the time
More emotion in performance, which would amplify the lyrics.
Implement some color filters, to imply meaning of the clip.
Edit to the music, e.g clip changes with end of beat
‘Bruises’ by Lewis Capaldi is in the Alternative/Indie genre. Below my partner and I looked at the profile and demographics of a individual who listens to this genre of music, with the help of YouGov we were able to do this, what YouGov provided us was political views, typical professions, interests (e.g. Favorite T.V Shows, Movies and celebrities etc), also social grades and the regions where the individuals are majorly from. It is important for us to know our audience and completing this task helped us in our understanding, knowing our audience is important because we will be able to tailor our music video to our audiences pyschographics thus intriguing our audience to the music video, with this they will be able to decode anything we choose to encode in the video this can be done via things such as symbolic meanings behind objects. Also the elements which we decide to implement in our final music video may provide inspiration to our audience in addition to entertainment being able to emotionally relate to the lyrics and music video.
Here is the profile below :
Conclusively, I was able to gather all this information which YouGov provided to create my ideal audience member, using the demographics, pyschographics, also Blumler & Katz uses and gratification.
Our typical audience consisted of :
Demographics – Lower Middle Class and the Skilled Working Class
Pyschographics – Entertainment, Mainstream
With the information provided I have created an individual profile below :
This is my first evaluation on my production skills on the media production of my music video, during this process I have learnt a lot especially on Adobe Premiere Pro.
First of all importantly starting of for our music video we learnt to cut down shots and position them on the timeline so the clip changes with the beat, we were able to effectively do this by on the timeline we could see the audio graph of where the audio drops, speeds up etc, from this were able the start the clip and drag it on the drop and consistently do this, in addition to ensuring that the lip sync of our male performer was synced to the lyrics which came from the similar technique of cutting and positioning of the clips as previously stated, this helped me technically develop my skills in Premiere Pro, below is a screenshot of me in edit achieving this :
Some new skills that I have learnt is how to stabilize our video, for example we shot clips, they were unstable and could be seen visually on the video, then we learnt about ‘Warp Stabilizer’ by which we were able to stabilize our video, we did this by :
Searching ‘warp’ in the effects tab in the top right corner
Then finding ‘Warp Stabilizer’ under the distort folder
Then dragging it on the clip in the timeline that we wanted
This helped us significantly on our product as it enabled or video visually to be conventional being steady and professional. Also we identified color corrections and filters while exploring Adobe Premiere Pro, we did this by going on the color tab then under lumetri color tab which can be seen present in the picture below, with this feature we were able to implement a autumnal feel to our clip and exposed shots also which provided an elegant look to our female performer in the narrative, in addition we also implemented black and white which provides a memoric/flashback feel which we were still deciding on whether we wanted in our video, with this skill this made our music video provide meaning and conventional to our genre by implementing these effects via color corrections.
Overall, I have extended and furthered my knowledge of editing in Adobe Premiere Pro which will enable me to ensure that our music video is conventional, and aesthetically pleasing visually.
After we had completed our narrative shoot which we did first in contrast to other who did it in the opposite order, we looked back on our rough cut which we complied all the good shots that we felt we recorded on the shoot, looking back we realized that we should of looked back on the footage after recording it as we realized afterwards that there were pedestrians in the background of our shot which implies inconsistency, and isn’t conventional of a music video in terms of intention of whether it was on purpose or not. In addition, in our narrative shoot we should’ve got some more shots and knew what we wanted with those more shots, however we did not and thus potentially needing to re shoot.
Overall, we were happy with the shots that we recorded and was happy with the outcome of our narrative shoot, we had a variety of shots types including low angle, high angle, mid shot, tracking shot and more that we achieved out of this shoot.
When shooting always double check environment e.g not pedestrians in shot
This is our narrative storyboard for our music video, this is briefly the content of shots that we want for our narrative shoot.The point of the storyboard for our narrative shoot and this task is that this will help when recording our narrative shoot as it would give us in depth idea visually of what shot that we want, we would have a brief idea on how to compose the shot and what we want in the frame, which is why doing this task would be beneficial for us when recording our narrative. This will also help us when on shoot so we know the positioning of our camera in addition to helping us remember what shots that we need to take, in addition to saving us time on the shoot as we’ll know what shots to do. Reflecting on our initial shoot we think that we didn’t have as many shots as we liked so for our next shoot we know beforehand that we need to prepare for many more shots, and we didn’t do sufficient planning.