In the past few sessions I made a presentation on a star who represents my music magazine genre to get a feel of how a star is presented in the media. I chose Camila Cabello as I think she holds a lot of the qualities of a Latin music artist. We learnt this week about Richard Dyers ‘Paradox of the star’ theory. He suggests that a star can be both ordinary and extraordinary, a star needs to be like us an ordinary person so as an audience we can relate. However they also need to be extraordinary and possess something that we do not, to make them special. A star can also be present and absent, they exist as part of our lives and we can adapt to be like them or have our consumer habits dictated by them. But they must also be absent and out of reach so we are always following them. Camila Cabello is ordinary to us, she has a boyfriend, she goes shopping and she appears on chat shows where she talks about her life. However she is also extraordinary through performing at concerts and her talent is something we may not share. Camila Cabello is present to us through social media and chat shows, but absent through concerts and magazine articles.
Her metanarratives are portrayed through:
Music – her songs and lyrics
Performance – music videos and albums
Appearances – how she presents herself to her fans
Articles – magazines and newspapers she appears in
Social Media – her presence to us on social media
Here are some ideas for how I want my model to look:
To find inspiration for my music magazine, I created a pinterest mood board to try and put all my ideas into 1 place. By doing this I will be able to continue using the mood board and use it to help me when i’m lost about how my magazine should look. My mood board includes typefaces, colour palettes, models, fashion and other examples of Latina culture. When creating my magazine I can use all of the images to ensure I create the most successful magazine I possibly can.
I made a dating profile for a typical consumer of Latin music in order to do my audience profiling. I found that although Latin music is popular throughout all age groups, it is most popular with 20-30 year olds, so when I make my music magazine I will aim for that age group.
I looked at demographics like:
And psychographics such as
Values, attributes and beliefs
I looked into Stuart Hall’s theory about how producers can encode information into what the audience sees to make them buy the magazine. We all have preferred, negotiated and oppositional types of media that shape the kind of person we are and the media that we are interested in.
Preferred – Audience accepts the ideas and values encoded in the text
Negotiated – Audience accepts some of the ideas and values encoded into the text (conditionally)
Oppositional – Audience rejects all of the ideas and values encoded into the text
Now that I know what makes my specific audience tick I can successfully create my music magazine so that they enjoy and appreciate what they are reading.
For my music magazine I am going to do Latin music and my music magazine will be called “Amigos”. In Spanish this means “Friends” which I think creates a community feel to the magazine and draws people together to enjoy music. In Latin music you find that the music even pop is very passionate and full of feelings and emotions which means their music can be related to by lots of people.
I have chosen to do Latin as through my job I have a lot of friends from Spain who really enjoy music from home and still listen to it in Guernsey. I also really enjoy Latin music and the messages that are conveyed through it. It is very different to any other genre and I look forward to portraying that. I have made a word cloud with some adjectives, artists and feelings that I feel describe Latin music.
My Mission Statement
“Amigos pulls people together to love and appreciate their heritage through the power of music, we want to encourage the world to embrace Latino culture and the amazing music that follows it. We want to change the way the world thinks about Latino culture and acknowledge that it is here to stay. We will provide you with the latest information about your favorite artists and tours close to and far away from home”
The Blumler and Katz theory will help me to create a magazine that people have many uses for and feel they can relate to. My mission statement is short but sums up everything I wish to achieve through creating this magazine. This magazine will mean the reader can identify with the magazine but also use it for other purposes such as speaking with their friends and peers, to be entertained by it and to learn about a certain culture which is very important to some people.
So, after learning all about different aspects and theories of media I now believe that I will be successful in creating my own media. After having several lessons on Adobe InDesign and Photoshop I feel comfortable to create my music magazine.
I will use the Blumler and Katz theory which includes 4 uses and gratifications. These are:
I will need to consider all of these before I even begin to create my music magazine. They are key to finding out what interests and entertains my target audience.
Other factors that I will need to consider are:
If I don’t know my target audience well enough then it is unlikely my music magazine will be a success. By considering these factors I can shape my magazine around one type of consumer so it hits a large group of people. Now I can use my skills in Photoshop and InDesign my magazine will be recognizable to the audience through looks and also whats inside the magazine.
Before creating my own folk tour poster I created a mood board of folk magazine covers and tour posters from actual folk artists. By doing this I realised that they share a lot of similar conventions such as:
Bright or pastel colours
Acoustic guitars and traditional instruments
More drawings and artwork
For a poster you have to look at AIDA, this stands for Attention, Interest, Desire, Action. These are all of the important factors to a poster which are essential to pull an audience in. A poster must grab the attention of a consumer which must then interest them through design or colours, desire is how appealing the poster is and action is applicable to where the tickets are being sold.
I think I followed the brief very closely whilst also making changes that I liked. It fulfills the brief as it features the artists name, tour dates, name of the tour and other information e.g where to buy tickets.
Feedback on colours:
Has the design used a consistent colour scheme?
Is there a relationship between the colours in the image and the colour of the graphic design?
Do the colours seem typical of the genre?
The colour scheme follows a pastel theme that is quite natural and calming which fits in with folk music. I tried to follow the purple and pinky colours in the graphic image to make the poster flow nicely. The colours follow the folk music genre as they are calming, natural and relaxing.
Feedback on typeface:
Is all the text legible?
Is the typeface well chosen and does it suit the apparent genre?
How many typefaces are used in the design?
The text is legible and easy to read whilst also fitting into the poster. The typeface makes it easy to read and stand out from the rest of the poster but also conforms with the theme. There is 4 different typefaces but they all look quite similar.
Feedback on integration of image and graphics
Does the text wrap around the image well?
Does the eyeline of the model focus attention?
The text is in several places around the graphic image and varies in size. The eyeline is looking directly at the consumer so draws direct attention.
Feedback on image
Does the costume reflect a particular genre?
Is the body language of the model appropriate?
The costume is flowy and graceful with earthy colours. The model is holding an acoustic guitar which is traditionally used in the folk music genre, so ties well into the theme.
Feedback on copy
Do the words on the page prompt a sense of desire?
Is there a clear call and a route to action? (AIDA)
The size and typefaces are used well with the title being much bigger and bolder than the rest of the text. They have a place to buy the tickets and the tour dates as well
Feedback on connotations
What messages and ideas are being communicated in the text?
Do those messages and ideas seem appropriate to the genre and purpose of the text?
The connotations are natural and relaxed with a calming feel throughout the poster. The colour palette, fonts and image fit together to create a successful and carefree image.
During this week we learned the basics of how to use Adobe InDesign. We learnt how to add images, text and how to edit those images and text to create a satisfying image to look at, this will really help when it comes to creating my music magazine as I have learnt how to create a variety of effects with the software. I also learnt how to create a gradient from the background colour to the image and how to change the shape that your text is presented in. Then we had to choose a magazine cover that already exists to recreate, I chose the Rihanna NME magazine cover to recreate as I liked the simplicity of it and the colour scheme. The Masthead is bold and bright pink which pulls a reader in but also appeals more to those with a feminine side. The captions on this front cover vary between bold and italic fonts, and the main cover line stands out also in the bright pink colour.
I feel for my first attempt at using the software I did a good job but there is certainly things I can improve on:
The main cover line could span more of the page and stand out more however I couldn’t find the original image so had to alter how the text was presented on my cover
The fonts aren’t completely accurate and some of the bold and italic doesn’t have the same effect as the original
I had to use a different cover image because I couldn’t find a version of the original image that was good enough quality
However there was certainly lots of similarities:
The photo was still from the same shoot
The masthead and detailing underneath it is pretty accurate to the original
The “state of music” portion is very similar with the line spacing and font being almost the same
This is my mock-up front page and below it you can see a comparison of the original and mine.
I found 3 YouTube clips the summarise what we learned in the lesson and also what I struggled with. These will help me when it comes to creating my own music magazine on InDesign
After looking into audience profiling, I have begun to understand that how a magazine cover is presented and put together can draw in more consumers. How a magazine cover looks overall can appeal to a specific target audience and contribute to overall sales.
By putting together the skills I have learnt from analysing covers and audience profiling, I now feel confident to have my music magazine appeal to the correct target audience. I feel I will be successful in creating my music magazine cover and have the intended audience enjoy what they’re looking at.
I analysed the magazine below and found that the average audience was middle aged men from the middle, upper and skilled working class. By finding this out I was able to then analyse the font, colour palette and language that may encourage them to buy the magazine.
For this session we annotated a magazine cover of a popular artist to demonstrate how features of an audience can influence the content put on the cover and produced by other sources to satisfy what the audience want. We learnt about the demographics and the psychographics that help to target a specific audience and encourage them to buy a magazine.
Values, attributes and beliefs
By completing this task I will benefit from knowing what certain audiences are attracted to and are likely to want to purchase. This will help me with my own music magazine so that I can present my work to the correct audience.