Above is our moodboard we made of Frank Ocean and how we feel he best represents himself.
A star image is essential to any artists career and success, it allows them to build a brand and can ensure that when people see for example Frank Oceans ‘Blond’ merch they automatically think of and associate it with him. Our star image is very important as it can change the meaning of the music video entirely, if the voice of the performer does not match the voice of our artist it can mess up the whole image. Star image helps to construct an audiences idea of an artist, this can incorporate their values, attitudes and beliefs.
The key idea of a music video is to promote the star and their music, it allows their song to be put onto another platform and also have an illustrated, amplified or disjunctive meaning added to a song. Richard Dyer’s theory, the paradox of the star, talks about a star being present and ordinary yet also absent and unusual. It creates a desire for the star from their fans but also allows listeners to feel connected to them in some way. The star will always feel just out of reach to the audience and this only encourages fans love of them.
Frank Ocean is a very strong figure in the LGBTQ+ community, not afraid of question typical masculinity and also talking widely about his bisexuality in his music. He is happy to wear make up and dresses yet also wear a suit and this may be why his audience is mainly a younger fan base. People feel as though they can identify with him and actually relate to the music he writes, yet he only has one social media platform which is on Instagram so he still feels strange and absent.