Before creating my own folk tour poster I created a mood board of folk magazine covers and tour posters from actual folk artists. By doing this I realised that they share a lot of similar conventions such as:
Bright or pastel colours
Acoustic guitars and traditional instruments
More drawings and artwork
For a poster you have to look at AIDA, this stands for Attention, Interest, Desire, Action. These are all of the important factors to a poster which are essential to pull an audience in. A poster must grab the attention of a consumer which must then interest them through design or colours, desire is how appealing the poster is and action is applicable to where the tickets are being sold.
I think I followed the brief very closely whilst also making changes that I liked. It fulfills the brief as it features the artists name, tour dates, name of the tour and other information e.g where to buy tickets.
Feedback on colours:
Has the design used a consistent colour scheme?
Is there a relationship between the colours in the image and the colour of the graphic design?
Do the colours seem typical of the genre?
The colour scheme follows a pastel theme that is quite natural and calming which fits in with folk music. I tried to follow the purple and pinky colours in the graphic image to make the poster flow nicely. The colours follow the folk music genre as they are calming, natural and relaxing.
Feedback on typeface:
Is all the text legible?
Is the typeface well chosen and does it suit the apparent genre?
How many typefaces are used in the design?
The text is legible and easy to read whilst also fitting into the poster. The typeface makes it easy to read and stand out from the rest of the poster but also conforms with the theme. There is 4 different typefaces but they all look quite similar.
Feedback on integration of image and graphics
Does the text wrap around the image well?
Does the eyeline of the model focus attention?
The text is in several places around the graphic image and varies in size. The eyeline is looking directly at the consumer so draws direct attention.
Feedback on image
Does the costume reflect a particular genre?
Is the body language of the model appropriate?
The costume is flowy and graceful with earthy colours. The model is holding an acoustic guitar which is traditionally used in the folk music genre, so ties well into the theme.
Feedback on copy
Do the words on the page prompt a sense of desire?
Is there a clear call and a route to action? (AIDA)
The size and typefaces are used well with the title being much bigger and bolder than the rest of the text. They have a place to buy the tickets and the tour dates as well
Feedback on connotations
What messages and ideas are being communicated in the text?
Do those messages and ideas seem appropriate to the genre and purpose of the text?
The connotations are natural and relaxed with a calming feel throughout the poster. The colour palette, fonts and image fit together to create a successful and carefree image.
During this week we learned the basics of how to use Adobe InDesign. We learnt how to add images, text and how to edit those images and text to create a satisfying image to look at, this will really help when it comes to creating my music magazine as I have learnt how to create a variety of effects with the software. I also learnt how to create a gradient from the background colour to the image and how to change the shape that your text is presented in. Then we had to choose a magazine cover that already exists to recreate, I chose the Rihanna NME magazine cover to recreate as I liked the simplicity of it and the colour scheme. The Masthead is bold and bright pink which pulls a reader in but also appeals more to those with a feminine side. The captions on this front cover vary between bold and italic fonts, and the main cover line stands out also in the bright pink colour.
I feel for my first attempt at using the software I did a good job but there is certainly things I can improve on:
The main cover line could span more of the page and stand out more however I couldn’t find the original image so had to alter how the text was presented on my cover
The fonts aren’t completely accurate and some of the bold and italic doesn’t have the same effect as the original
I had to use a different cover image because I couldn’t find a version of the original image that was good enough quality
However there was certainly lots of similarities:
The photo was still from the same shoot
The masthead and detailing underneath it is pretty accurate to the original
The “state of music” portion is very similar with the line spacing and font being almost the same
This is my mock-up front page and below it you can see a comparison of the original and mine.
I found 3 YouTube clips the summarise what we learned in the lesson and also what I struggled with. These will help me when it comes to creating my own music magazine on InDesign
In this lesson we were divided into groups so we could experiment with our camera equipment. We were told to take a variety of shots using different angles and shutter speeds to get a real feel for how we could properly use the camera. Our aim was to create a narrative or portray a theme to the audience.
After taking all of the photos we created contact sheets with some of our best shots on it and gave the images denotations. A denotation is what the picture is, what you see when you look at the image. This then continues to the connotation of the image which is what the audience can obtain from how you have taken your image or the narrative you are trying to tell through the image. By using different camera settings and the 3 rules we could create a story for the audience to enjoy.
This activity will help me greatly when it comes to creating my music magazine as I have now seen the kind of camera shots that I like and that I don’t like. It has helped me to think about the angles I want to use and the different lighting that I can use to my ability. The narrative I want to tell through my front cover and the story I want the audience to derive about my star will be impacted by this activity.
In this lesson we learnt about how to use a camera to take pictures and tell a story. In my group we took a variety of shots in different levels of light and dark, and different angles. We learnt about how to adjust shutter speed to let in certain levels of light, and how to use the aperture (f-stop), which effects the depth of field or focus of the camera.
Long Shot, in focus F22 (strong depth of field), F2.8
The level of light and shutter speed can help to create meaning and a story. If you want a sharp shot of an object you would need to use a higher shutter speed, however if you wanted to have a softer shot with an idea of objects moving you would need a lower shutter speed. This improves quality of pictures and means you don’t have to edit them as much to get a certain effect.
We tried our best to use as many angles and frames to make a story for the consumer of the image. This will help the way I take images for my music magazine to create the effect I want for my audience.
As a team we used a moodboard to create a very basic image of what we wanted our folkstar to look like. We included images of makeup, their clothes and very traditional bands, to discover that folk artists are very in tune with nature and their surroundings. We focused mainly on what the stars were wearing and any hair or makeup that was a recurring theme. We used mise-en-scene that is associated with the folk music world.
Conventions of folk music:
Little or no makeup
Basic and naturalistic
Kind and gentle people
How We Used The Moodboard
We managed to narrow down our moodboard to the most important aspects in our view such as our star being naturalistic and very down to earth. This showed us that folk music is extremely in touch with nature and the earth and has respect for it. Folk singers give off a calm and relaxed vibe. All of this helped us to make the best decisions about how to dress our star.
Some of the other students in the class were asked to write words onto post-it notes about what they thought of our star. Here are some of the examples:
This showed our group that we successfully used mise-en-scene to our advantage and got across how we wanted our media to be perceived.
Using Mise-en-scene now I will strip down one of my favourite photos we took.
Little and natural makeup to reinforce the natural and earthy imagery we wanted our folkstar to represent.
We used the guitar as a prop as it is a traditionally used instrument in folk music, especially as it was acoustic not electric.
The harem style scarf we wrapped around her neck added to the laid back and down to earth feel of the folkstar which fits perfectly with the folk theme
This was my favourite final image as I feel it has many of the important folk themes running through it.
During this small project I have learned how important mise-en-scene is to creating a convincing and authentic piece of media. We had to ensure that all the props we used made sense for the image we wanted to create and if something was wrong it had the potential to ruin the whole image.
This project will impact how I produce my music magazine cover and really help me to know which strong ideas I want to get across but also the important small details that finish the image.
By doing this task I obtained a wide range of new media analysis skills, I analysed and reflected upon how a tour poster can influence a fan to buy tickets. I used a tour poster of Drake to reflect on the mise-en-scene and how it assists in ticket sales. The denotations and connotations of this tour poster encourage the target audience to buy tickets and make them want to see his show. Drake is seen here surrounded by luxury items and he looks happy, the connotations are that he is affluent and cocky about his wealth.
In order to create my music magazine I have learnt some of the skills key to making this project a success, all of the following will affect the vibe and influence of the poster that is communicated to the consumers:
All of these aspects of media will help me to convey the message that i want to the audience.