Below is the work I have chosen as the best magazine cover, contents and double page spread through use of camera and photo manipulation, selection of mise-en-scene, choice of vocabulary and the creative use of desktop publishing.
Above is the magazines front cover. The use of camera has successfully been used to give a clear mid-shot of the main cover star. Depth of field here is used as she is in strong focus, yet the background is not, this means the large camera aperture has been used to create a fairly shallow depth of field. She is in the centre frame of the three lateral and vertical thirds, although the lead room has been focused to the left. This has been done through use of mise-en-scene. The model is looking to the left as you follow her eyeline to the ice lolly. Her attire connotes what could be inside the magazine, as she is wearing a stylish outfit, it may hint to the reader it is a magazine focused on fashion. There is use of high-key lighting to bring a positive atmosphere to the image with use of fill light to lighten shadows. The main cover star has had her make-up and hair done to show her off as a young attractive woman which will appeal to a certain psycho and demographic. The use of props (the ice cream) has been used to create a light-hearted and positive atmosphere. The use of alliteration, ‘feminine, fabulous and fierce’, will appeal to a women-empowerment type psychographic and the term, ‘Note to Self’, it makes the user feel included which will in turn, make them want to buy it. The use of desktop publishing is evidently successful. For example, the graphics on ‘morphosis’ gives the title a positive and professional view. The DTP has carefully taken ‘AIDA’ into account. This is attention, interest, desire and action, with a clear focus point.
This is the contents page of the same magazine. A variety of photographic techniques have been used here. For example, photo number ‘3’ is a closeup of the model, whereas photo number ‘4’ is a long shot. Some of the photos use high-key lighting, like photos 3 and 5, to show contrast, some others photos use low-key lighting, for example photos 1 and 2. The mise-en-scene in photo 4 represents a woman looking through other fashion magazines, her eyeliner takes the reader to this kind of magazine, sparking interest and desire. Some of the other images of the models look rather intense by them looking directly at the camera, this is evident in photos 1, 3 and 5. This could have been done to make the reader feel more included in the magazine. The use of the text in the ‘contents’ section is quite direct and uses the imperative to refer explicitly to the reader. For example, ‘take care’ or ‘what do you do’. This makes the reader want to read on and see what ‘they should do’. Desktop publishing here has been used well. The photos have been well cut out and ‘stuck’ together in the middle, this has looks interesting and grabs the readers attention.
Here on the double page spread, both photos use similar camera techniques. They both use high-key lighting, have similar colour schemes, and are both midshots. This lacks variety and the reader may lose interest. However, they are both high quality photos which link quite well into one another. Mise-en-scene is used effectively here, both models convey a relaxed image and both have hair and makeup in an attractive style. By using a limerick of, ‘mirror, mirror on the wall, who is the fairest of them all?’, it gives the reader a context they can relate to. ‘The Prom Queen’ is capitalised in a bright colour, this draws attention to it and the reader is captured with attention and desire. The desktop publishing has linked the two images together through colour and photoshop. The images look as if they are as one and this is aesthetically pleasing.