Advert

I have selected to use a “Ben & Jerry’s: Chunky Monkey Ice Cream” advert because it is a bright and colourful and will appeal to my target audience and their psychographics. Ice cream is popular amongst the younger generation according to yougov.com so is in line with the demographics of who will be reading my magazine.

I will, for my music related advert, be using Taylor Swift’s “Reputation: Stadium Tour” poster. This is because she is popular amongst my target audience and ideal demo/psychographic. She is in line with my pop genre and fits nicely into the mood of the magazine.

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