Feedback from Teacher

Here follows a feedback on our Draft 2 from our teacher:

  1. Make the narrative clearer – give a meaning to why he is leaving the house and where he is going.
  2. Need more close-ups, primarily in performance, for example when the singer first begins, having a close-up of his face.
  3. Likes match-on-action of him opening the door.
  4. Praised the variety of framing and angles used, e.g. the high-angle above the bunker.
  5. Develop the idea that he is becoming more anxious by interlinking it with the performance sections.
  6. “Interesting transitions work okay” – these could be improved upon.
  7. Much needed emphasis on the sighing in the middle of the song – perhaps a close-up?
  8. “Stuttered ghost effect is good”
  9. Need to show more evidence of his anxiety somehow


Music Video Draft 2 Includes Narrative

Here follows draft 2 of our music video:

Draft 2 from Andre Goncalves on Vimeo.

Targets for improvement:

  1. The pace of edit needs to sufficiently match the tempo of the song.
  2. The beginning section needs to feature more performance aspects, as now it is just elongated narrative elements.
  3. In various places during performance, the lip-syncing is not correct and sometimes the words are also wrong.
  4. Performance sections especially in choruses need to be more animated to match the tempo and feel of the song.
  5. The ending needs to be changed, personally I prefer the dropping of the mask as opposed to the ‘dead on a bench’.
  6. The sections featuring clapping needs to have both members clapping as opposed to one forgetting.
  7. Require more close-ups particularly in performance but also in some narrative areas (e.g. of the mask being dropped).

Generally, this edit has been successful even though there are many targets to be improved upon. It has developed since last time as now the majority of performance is in sync with the music and there are more narrative aspects included. Also, more post-production effects have been added and this has made a difference to the overall look of the product.

Audience Ideologies

Whilst Set It Off do not have a Yougov page, a similar band to ours, Panic! At the Disco do, and this will help to identify our audience ideologies:

As you can see, fans demographics include being commonly between the ages of 18-24, and are often female. Their social grading is C2DE and common regions are London, the Midlands and Northern Scotland. They are often left wing and their top professions will include:

Here follows a dating profile as an example of someone who would be a fan of this genre:

It is important to know who our target audience is because otherwise they will not be able to successful decode the media message we are trying to put across, and if that does not happen, there is no point creating a product in the first place. They will not understand it and they will reject it.

Product Skills Evaluation 1

So far, I have learned several designing and production techniques whilst editing our music video:

This is a screenshot of a transition being used between two shots. This makes the changeover between shots smoother and more in-keeping with the music if it does not fit the beat. This was a useful skill to learn as it is frequently used in editing and production. Transitions can also affect the intensity of the video and narrative, for example slow moving transitions can offer a sense of suspense.

This is a screenshot of the regular use of Premier Pro, the common cutting and editing clips. The ability to do this quickly and effectively means less time can be spent on simple editing, and more time making the video seem more professional with effects and playing around with new ideas. Fast-paced cuts and edits can create an intense atmosphere to develop narrative themes of anxiousness, this is conventional to our genre as many videos feature the same ideas,

Here follows a screenshot of the attempt to add after effects onto our footage. This adds an extra layer of complexity to our video and makes it look more professional. Effects can include a fog-overlay or a greyscale, which we are using to make our video more gloomy, to fit the genre more appropriately, as now it is simply sunny. By doing this, it creates distinct differences between narrative and performance shots for more variety.


Shoot Evaluation (Narrative)

The following is a narrative evaluation for our narrative shoot, which took place at our actor Jack’s house, followed by Candie Gardens. These locations we felt were appropriate because firstly his house is a natural setting for his daily life and would reflect a somewhat ‘normal’ homelife. Then, the journey through Candie Gardens was easier to film because it is not too busy, meaning filming was quite easy but also it had some aesthetic backgrounds to contrast with his chaotic life.

  • At the house, we filmed the narrative chronologically so that we did not miss anything necessary.
  • We then got close-ups including match-on-action of the door handle, this allows us to have more coverage and more interesting shots.
  • Once we had finished this, we began the ‘side-narrative’ of him being approached at the mirror in his living room.
  • Following on, we moved locations to Candie Gardens, and had him journey through the area. This proved difficult at times due to it being lunchtime and several workers choose to have their lunch here, however we worked efficiently to get it all done.
  • Here, we got as many different backgrounds as possible to make cutting between shots seem like many locations were used, this will make the video much more interesting to watch.
  • These are some photos that we took of the group filming in the two locations.

This shoot was overall a success. We filmed for coverage and attained as many good shots as possible, so if another shoot was required it would not take long. We achieved the filming of the whole narrative we required and in the time frame so this was pleasing. In order for it to have gone even better we could:

  • Have had a clearer plan of what we wanted to do so that we could have gotten even more variety of shots and done it even quicker.
  • We could have visited the area beforehand and had an idea of exactly what we wanted to shoot and where we wanted to shoot it. This would of given us maximum time and we could have achieved more.

Narrative Development

This is a three point structure for the narrative section of our music video, featured in this, we have descriptions of each part of the narrative including the ideas and themes explored in each section, how the story would be progressed in that section and what will we show to demonstrate what is happening. Our narrative structure is ‘amplified’, this is when the narrative, whilst inspired by the song, adds a narrative element to complement the subject matter of the song. It is a combination video which is a mixture of performance and narrative to relatively a 50/50 split, and the performer has an active role in the narrative.

In the beginning, we see a close up of him unzipping his rucksack before he heads out for the day, this is showing the uncertainty of the journey the character is about to embark upon, he is also stood in a mirror, a masked man is poised behind him. The middle section, which is the disequilibrium of the story, of the narrative will show the character getting increasingly more paranoid as he beings to notice the masked man around him. He is starting to move closer to him in the mirror. In the end section, the main character finally becomes possessed by the masked figure in the mirror.