So far, I have learned several designing and production techniques whilst editing our music video:
This is a screenshot of a transition being used between two shots. This makes the changeover between shots smoother and more in-keeping with the music if it does not fit the beat. This was a useful skill to learn as it is frequently used in editing and production. Transitions can also affect the intensity of the video and narrative, for example slow moving transitions can offer a sense of suspense.
This is a screenshot of the regular use of Premier Pro, the common cutting and editing clips. The ability to do this quickly and effectively means less time can be spent on simple editing, and more time making the video seem more professional with effects and playing around with new ideas. Fast-paced cuts and edits can create an intense atmosphere to develop narrative themes of anxiousness, this is conventional to our genre as many videos feature the same ideas,
Here follows a screenshot of the attempt to add after effects onto our footage. This adds an extra layer of complexity to our video and makes it look more professional. Effects can include a fog-overlay or a greyscale, which we are using to make our video more gloomy, to fit the genre more appropriately, as now it is simply sunny. By doing this, it creates distinct differences between narrative and performance shots for more variety.