Whilst Set It Off do not have a Yougov page, a similar band to ours, Panic! At the Disco do, and this will help to identify our audience ideologies:
As you can see, fans demographics include being commonly between the ages of 18-24, and are often female. Their social grading is C2DE and common regions are London, the Midlands and Northern Scotland. They are often left wing and their top professions will include:
Here follows a dating profile as an example of someone who would be a fan of this genre:
It is important to know who our target audience is because otherwise they will not be able to successful decode the media message we are trying to put across, and if that does not happen, there is no point creating a product in the first place. They will not understand it and they will reject it.