Here follows our draft 4 music video of ‘Why Worry’. Things that have changed include various effects and filters have been added, for example the one in the thumbnail below. Also, black and white effects have been placed on the reaction shots, which have also been added, to create an effect of suspense. More fast pace editing has been added between performance and narrative to make the video more exciting and shows more development.
Then, here is the screen castify of Charlotte Hunt, a film student, commenting on the current draft.
Targets for improvement include:
More cinematography included
Using a wider variety of shot distance following each other
Slightly less repetitive walking in the narrative sector
Cutting the beat more often towards the beginning of the video, e.g. the clapping
The member of the Specsavers team returned to give us some more targets and advice on our videos and showed us some new effects and ideas we could use. So I have therefore learned some new production skills:
Firstly, the use of the “echo” effect, on an adjustment layer gives a rather ghostly effect which is useful when creating a dark and eerie atmosphere which we need as it is part of the main theme of anxiety. It also challenges the conventions of a typical pop-rock/punk video because this is more of a ‘metal’ technique, therefore it is evidencing us pushing the boundaries of our genre.
Secondly, the use of a mask was used to allow us to have two opposing shots playing at once, therefore adding to the mirror effect, developing our narrative further to show the audience they are the same person.
Thirdly, we used a colour correction technique, “Lumetri Color”. This makes the video look more vibrant and professional, it is also a contrast to the narrative, being negative and gloomy, this therefore gives the video an unsettling vibe
Finally, Lenny, from Specsavers taught us to be more organised with our files, so they were easier to find. We did this with the use of named folders:
Some of the performance sections have Jack looking around and not actually singing, which according to Scarlett should be replaced with narrative scenes. However, we feel that it is good to have as it shows his paranoia follows him everywhere.
An aspect we can add in using post-production skills is a slow motion which may help to build up him turning into the masked man, as this build-up is not entirely clear.
Faster edits is another target set and we will work to make this happen because it reflects the tempo of the song.
Include after effects, such as echo, to make the video look more professional.
Lip syncing can be improved and matched slightly better in places.
The smoke effect needs to be improved or removed because it does not seem professional at the moment and almost seems trivial. It makes it harder to see his face in places so needs to be edited.
The narrative structure needs to be clearer as at the moment it does not seem to make that much sense. Build up is needed towards the man being the masked man, at the moment it just seems like a “plot twist”.