Framing a Shot – Upper Level 3
They have successfully framed their shots for visual interest and all elements have been well composed. On the front cover, four band members have been photographed together, all positioned differently to each other, making an interesting set of proxemics. The man lying down has his leg poised off the side of the image signifying an ‘indie-rock’ type of genre. However, the rule of thirds has not been correctly applied as there is a large gap in the middle third, however the remainder of the space has been filled. The image on the left hand side could have been framed better because it seems like all the objects have been crammed on there for no reason.
Variety of Shot Distances – Upper Level 2
There are only a limited amount of shot distances, two close-ups have been used, both of the shoes and the table of objects, as a contrast, a mid-shot of the band was used for the front cover. A variety of shot distances is good to be used in a digipack because it allows contrast to be made on different pages, so the audience can connect with the stars. For this to be improved, they would have to include several more different types of shot distance e.g. a long shot.
Appropriate to task – Lower Level 4
The majority of this digipack conforms to regular digipack conventions, such as a continuous colour scheme and consistent typeface. It successfully reflects the genre and moods intended with features such as having a darker and monochrome colour scheme to reflect the slightly darker moods enforced by song titles such as “Where the End Begins” and “Black Photographs”. It is also quite conventional to have an aspect of simplicity, e.g. the table image.
Mise-en-scene Selection – Lower level 4
All aspects of mise-en-scene link in really well to reflect the overall brand image. The clothing on the front cover clearly match the shoes shown in the other image. All of the props used aswell, e.g. the torch, all fit in with the theme of darkness. There could be slightly more variety in the mise-en-scene however the simplicity is very effective and links with the empty space on some of the pages.
Manipulating Photos – Upper Level 3
There is a high quality level of photo manipulation here, the monochrome colours all link and work well together to fuse a slightly depressing atmosphere, however there is still much simplicity, and whilst this has been effective, the ideas slowly begin to get boring towards the end. The photoshop in the image with the shoes is quite effective and shows some advanced skill in order to create a segregated effect.
Language and Register – Upper Level 3
There is not much text to be analysed in this piece of work, however the adjectives to describe their “hit singles” were successful attempts to engage the reader. The simplicity and lack of words also add to the simplistic illusion created by the empty spaces and dark colours.
Integration – Upper Level 4
The content displayed is completely consistent and integrated with no inconsistency. Anything from the colour scheme and mise-en-scene to photo manipulation all links in in some way across the various pages. The bands logo is also consistent throughout which links to their overall brand.
Layout and Page Design – Lower Level 4
The page layout and design is similar and connects throughout. There is always some form of empty space throughout, for the front page (in the centre), the prop page (the top), the shoe page (the centre) and the back page (the left). This layout reflects the genre quite well as having points of feeling empty. The feeling of having light amongst the darkness is quite clearly marked by having a black background filled with the light of the bulb.
Fonts and Text Sizes – Lower Level 4
The fonts have carefully been designed and/or selected to reflect the genre well and link together well across all pages. A font was created to reflect the bands own identity, featuring a triangle instead of one of the letters. This builds towards an overall brand image and contributes to its genre by creating some unconventional feature that is unique to itself. However, this has been missed out on the poster. All text sizes are similar to each other and show consistency.
Using ICT appropriately – Lower Level 4
ICT has been used effectively and appropriately in this digipack. Photoshop and Indesign have both been used in order to create the final product. DSLR cameras have also been used correctly in order to obtain high-quality images.