Permission from Artist

Here follows a tweet sent asking permission to use their song, the purpose of this was to be able to use the song that we want for the music video and not get it deleted as I know there are copyright laws, which means that I don’t have the right to use their song for my personal use (the music video).

Visual Shot List for Performance Shoot

We completed this visual shot list to ensure ample coverage is collected using various different shot techniques, movement and angles, this would make the video far more interesting and exciting to watch because there would be a wide variety of differences.

Test Shoots

Here follows 2o seconds of our song which we filmed and edited as a test shoot, the purpose of this was to practice filming and editing a music video, but also to gain some ideas of various angles and potential ideas we could use in our final video. We learned the importance of coverage, and how filming everything from various angles helps to make a more exciting and interesting video when it comes to the edit.

Targets:

  1. Find a wider range of locations to use but this will be easier when we have access to more areas.
  2. Another would be to make sure all edits are to the beat.
  3. Ensure some shots aren’t shown for too long as these can become relatively dull.
  4. The end was hard to transition out of so this may need to be changed.
  5. Some of the quickly-transitioning flashes were to nothing (the walking past had already ended) so this could have been better edited.
  6. When the three shots were shown at once, give it a better background as the black is rather boring.

Successes:

  1. A large range of angles and framing was used.
  2. Lip-syncing was in time and edited appropriately to the music.
  3. Fast-editing was well done and in time to the music.
  4. Fade in from blur was well shot.

Pitch + Feedback

  • Get a clearer idea of what the narrative is
  • Whether we should use 3 people or 4 people
  • Maybe choose a simpler to get to location
  • Make sure to get permissions
  • Likes the idea of the lead singer being the main character for the narrative
  • Do not over complicate the narrative

Final Song Choice

We decided, even though our individual pitches were strong in their own right, to choose a completely new song and create a new pitch, this was because we simply could not decide which song to choose. Instead, we are going to combine ideas and narratives from each of the original pitches. This song was appropriate to use because of its explicit meaning and the fact it matched with the similar themes of the original songs.

Song Short List and Moodboards

Ben’s:

As there are five members of the group, there shall be five set locations highlighted in the box to the left, each of these will feature their own set narratives which will all converge in the final chorus for a performance in the underground hospital. One idea for a narrative would feature one of the women, ‘flying’ away from her problems, this location, we are fortunate enough to have a friend who flies a private plane, who we could film with. Another, taken from a friend’s video narrative, would be to use masks to hide the ‘normality of music’, so the women singing in town would be the only one without a mask, showing the individuality of the song. The narrative for the group will all coincide with each other at the end of the song, each ending up with the same gloomy atmosphere of being isolated, however through the power of music, they and the band all group together and turn the mood around for the final chorus.

Andre’s:

A perspective of a man who sees ‘the world going mad’ around him and starts blaming himself for them . This happens because of mixed messages sent to him that predict future disasters that actually happen in the real world. The performer is the main character of the narrative. It all ends when the man loses control of his life and opens a body bag with himself in it.

Lilli’s:

Portraying the idea that people use music as an ‘escape’ from life and usually when they are listening to music they don’t see their surroundings as clearly. This narrative would portray that in a more enhanced way using colours and people in masks to show that some people see the world differently when they are distracted with music.

Perfect Production Group

Here follows our group production contract:

This document is important to be filled out because it is incredibly useful to know who is available when to shoot, and also who has what skills available.

Evaluation of Previous Student’s Music Video

Holding a shot steady – Lower Level 3

In this music video, there are various moments of instability which takes away from the overall image of the video, for example, the first few shots of the field are quite shaky but this is not purposeful for effect. However, the remainder of the video there is clear use of a tripod, for example the studio-based performance sections, this allows the viewer to concentrate on the faces of the singers.

Framing a shot – Lower Level 3

There are various examples in this video where interesting and imaginative angles are used, for example when the camera slowly backs out of the door giving a wide-shot. However, the variety is widely limited when throughout the studio-based performance sections, only mid-shots and close-ups are used. It may be arguable that these were done for effect but this makes it lack interest.

Variety of shot distances – Upper Level 2

There is frequent use of a close-up, primarily in the performance sections, however there are not many various other shot distances found in the video. There is some use of mid-shot and the artificial shot at the very end of the airport is good, but there is simply not enough variety of shots.

Appropriate to Task – Lower Level 3

After final production, it does look like a professionally produced product, especially the final shot of the airport, however due to the lack of shot distances and holding a shot unsteady, the professionalism lacks.

Mise-en-scene Selection – Lower Level 4

All of the clothing, hair, and make-up used were appropriate to the narrative of a video game so the mise-en-scene was particularly good. There were also variety in the clothing for each location/character, which made differentiation easy and also more interesting.

Editing for Meaning – Upper Level 3

The narrative was complete by the end of the video, including the results of the ‘game’, the order of events made sense chronologically. The pacing was of high-quality and the continuity was effective.

Shot Transitions – Lower Level 3

The transition at the end of the video into the ‘airport animation’ and ‘results board’ was incredibly smooth and effective to signal the end of the narrative. The edit in most places fit well to the beat of the song however could seem jumpy in places.

Sound with Images – Lower Level 4

The sound is, for the most part, perfectly synced with the video. The lip-syncing is of high-quality and never really slacks. The movement in the ‘performance’ sections were well choreographed with the music however there were minor anomalies here which let down the level slightly.

 

Detailed Music Video analysis

Here follows two detailed music video analysis’ in the form of essays.

From doing this task I have managed to explore different types of narrative and how each video is properly illustrated to convey certain messages. For example, in ‘Chained to the Rhythm’, various current global-issues, such as the wage gap, are addressed and shown in creative ways. I have gained several ideas of how different key themes and ideas can be shown through a music video and how they can be incorporated into my work.