Music Video Form & Conventions

By analysing these videos, I learned a considerable amount about the relationship between song content and narrative content, but also the narrative conventions.

Firstly, a music video could be illustrative, when the narrative in the video very closely echoes the lyrical content of the song. Secondly, it could be amplified, where the narrative whilst inspired by the song adds a narrative element to complement the themes and subject matter of the song. Or thirdly, disjunct, where the narrative seems to hold very little relationship to the song and is quite arbitrary or random.

There is a performance / narrative scale, describing the ratio between the level of narrative content and performance content in a video:

A performance video is going to be exclusively performance, and the performance in these videos will be given special treatment – they may be performing in an unusual place, have stunning visual effects, be a comic or spectacle performance, this is all done to excite the performance as there is no or little narrative.

A combination video will be a mixture of performance and narrative and can include, the performance and narrative being completely separate, the star/band observes the action as an invisible narrator or the performer could have an active role in the narrative.

A narrative video will have little or no performance, which is quite unusual given music videos nature as an advert for the performers. They may often tell a socially important story (giving a voice to the voiceless), also they may use a complex narrative structure, and may use inter-textual references from films or other stories.

This has given me some alternative ideas on the performance/narrative ratio, and how to illustrate the storyline by incorporating singing into it.

 

Prelim Montage

The strengths of my video are:

  • The transitions between each of the shot changes are smooth and appropriate.
  • The video matches the brief of showing through a typical schoolday.
  • Most the shots feature different angles and uses of techniques (e.g. whip-pan).

The weaknesses of my video are:

  • The footage is not edited to the beat of the music.
  • The image becomes blurry after drastic change in lighting.

By creating this video, I have learned that the use of and variety of transitions change the way the video is presented. As an example, having a set of transitions which seem to tie time together make the day seem to fly by much quicker and seem more enjoyable than if the shots were longer and without transitions.

Prelim Continuity Task

I have applied a variety of camera angles and shots in order to create a sense of setting and understanding the context of what is happening in the video, such as: a mid-shot, which is to establish the contents of the room (including the actors), a close-up, to capture the actor’s expressions and emotion that they’re feeling in the action, also, it makes them feel as if they’re watching from the other actor’s point of view, match on action is to give the audience a sense of understanding and a different view so it doesn’t get repetitive.

180 degree rule (which is when you make sure that the camera does not go past the line of action amidst the people/things in shot).

In order to create pace, as the conversation begins to get heated I have edited that part to have fast changing shots to and from each actor. In result of this, it makes the audience feel more on edge and tense.

Continuity editing helps to condense time, space and action.

What I have most recently learnt is very important for when I am editing videos; which is continuity editing rules, these rules such as the shot reverse shot and match on action. This rule is to show fluidity and consistency, and most importantly to make sure that the audience doesn’t get confused.

So how did it go?

During my time planning and executing my magazine, I have learnt a significant amount of new skills on software such as Adobe Indesign and Photoshop, before this experience, I had no experience on either. As well as aquiring new skills that are specifically exclusive to the subject of Media Studies, I have also learnt other IT related skills that are applicable to other subjects, for example how to convert image files.

The production of my music magazine has taught me how I am able to attract my target audience in a variety of ways,  such as mise-en-scene (which is the arrangement of the scenery, props, etc. on the stage of a theatrical production or on the set of a film).and camera angles and how these affect how an image is portrayed, including the importance of how every aspect of a photo works together to convey a certain narrative.

The feedback I have received over varied intervals whilst making my magazine has been very important as it has helped me to develop my magazine for the better as well as further develop my skill set. I have realised that getting feedback is essential in improving different media formats such as, magazines as sometimes you are not able to spot a mistake such as a typo or whether it is all aligned correctly.

Overall, I am relatively pleased with how my final product turned out as I worked hard to develop upon feedback and achieved a much higher quality than intended (shown in my first drafts).

Advert

I have selected to use a “Ben & Jerry’s: Chunky Monkey Ice Cream” advert because it is a bright and colourful and will appeal to my target audience and their psychographics. Ice cream is popular amongst the younger generation according to yougov.com so is in line with the demographics of who will be reading my magazine.

I will, for my music related advert, be using Taylor Swift’s “Reputation: Stadium Tour” poster. This is because she is popular amongst my target audience and ideal demo/psychographic. She is in line with my pop genre and fits nicely into the mood of the magazine.

Teacher feedback and final targets

Targets for my front cover:

  1. Add a price
  2. Change “Brits” to “Brits'”
  3. Next month to This months

Targets for my contents page:

  1. White “contents”?
  2. Add page numbers to the inserts
  3. Grey background – edit transparency and gradient
  4. Sort out capitalization of the headlines

Targets for my double page spread:

  1. See if a red line would be more appropriate rather than a black one
  2. Add another quotation
  3.  “Photography by…”
  4. Include captions on insets
  5. Add a quote on the large photo