Star Image…

Girls Aloud have an overall positive media representation. Positive headlines such as, “Girls Aloud and Rolling Stones make Guinness World Records”, indicate high success and also being associated with a famous band as the Rolling Stones gives favorable connotations. They also have a Facebook page giving thanks to their loyal fans, this paints them in a pleasing light giving them an overall pragmatic meta-narrative. However, the group has also taken a hit from negative press, “Cheryl hints at Girls Aloud reunion despite bitter split”, this may discourage their fans and irritate other band members. The video featured in the bottom right is of them winning the ‘British Single of the Year’ award. There, they are represented as thankful and respectful of those helping them, boosting their ‘paradox of the star’. They use various extraordinary costumes in their music videos, for example the red dresses at the top, this adds to their unusual meta-narrative.

Here follows each Girls Aloud single, with ideas of makeup and costume for my star:

From my star image analysis, here are the following attributes of my model’s costume, hair and makeup (there are also props featured on the second slide):

Mast Head Designs

Here are three ideas for my masthead typefaces:

The first is fully in bold and would be easy for the reader to notice it. The colours are appropriate for ‘air’play and it looks quite professional. On the other hand, some of the letters can be quite difficult to interpret and make it not so appropriate to use.

The second does not have quite an ‘airy’ feel, however it still looks quite professional and has the colour blue heavily featured. I think it would be more appropriate for a metal or rock magazine rather than a pop one.

The third is rather appropriate as it follows the air theme, it also looks like an american billboard-sign associated with popular music. The colour scheme fits nicely but only on a black background which maybe hard to incorporate with my main cover star and background, however I had the idea to have the background bright blue sky at the bottom, fading upwards to dark blue and then black, as a demonstration of the sky and space.

 

Communicating Our Brand…

Here are several ideas that we could use for our magazine. The title of the magazine, is ‘Airplay’, and below shows different fonts we could use for the masthead. Some of the typefaces displayed below are based on part of the magazine title, ‘air’ is shown in a wispy style to coincide with the heading. I have also displayed various colour schemes, blue (again to match the sky/air theme), purple to connote and powerful yet lighthearted genre, and also displayed are various artists we may be able to include in our magazine – Katy Perry, The Vamps, Girls Aloud, Taylor Swift, Sam Smith, Beyonce, Rihanna, Ed Sheeran and Lorde. Firstly here is the moodboard:

Secondly, my pinterest pinboard:

My Audience Profile…

Here is a mock-up Facebook profile of a typical pop-magazine reader, this was created using the demographics and psychographics outlined previously. These were researched using yougov.com and through our own mission statement demonstrated earlier. It is important to know our target audience because then we can choose colour schemes and vocabulary options that they would understand and appreciate, they’d therefore be more inclined to buy the product.

Branding Ideas + Mission Statement

Here is my wordcloud associated with pop music, my genre of choice:

Here is my spider diagram for different names ideas of a pop magazine:

I then decided to use, ‘Airplay’ as the title of my magazine.

Here is a moodboard of different examples of magazine front covers:

Here is a slideshow presentation of the psychographics and demographics of a typical pop-music magazine reader:

Mission Statement: At Airplay, our main objective is to link the world of pop with the world below and to integrate fans with their idols and heroes through the use of words and graphics. The vision is to merge the celebrity plain with the world of followers by breaking down musical barriers with low-cost media and exclusive artist-interviews.

A Previous Student’s Work…

Below is the work I have chosen as the best magazine cover, contents and double page spread through use of camera and photo manipulation, selection of mise-en-scene, choice of vocabulary and the creative use of desktop publishing.

Above is the magazines front cover. The use of camera has successfully been used to give a clear mid-shot of the main cover star. Depth of field here is used as she is in strong focus, yet the background is not, this means the large camera aperture has been used to create a fairly shallow depth of field. She is in the centre frame of the three lateral and vertical thirds, although the lead room has been focused to the left. This has been done through use of mise-en-scene. The model is looking to the left as you follow her eyeline to the ice lolly. Her attire connotes what could be inside the magazine, as she is wearing a stylish outfit, it may hint to the reader it is a magazine focused on fashion. There is use of high-key lighting to bring a positive atmosphere to the image with use of fill light to lighten shadows. The main cover star has had her make-up and hair done to show her off as a young attractive woman which will appeal to a certain psycho and demographic. The use of props (the ice cream) has been used to create a light-hearted and positive atmosphere. The use of alliteration, ‘feminine, fabulous and fierce’, will appeal to a women-empowerment type psychographic and the term, ‘Note to Self’, it makes the user feel included which will in turn, make them want to buy it. The use of desktop publishing is evidently successful. For example, the graphics on ‘morphosis’ gives the title a positive and professional view. The DTP has carefully taken ‘AIDA’ into account. This is attention, interest, desire and action, with a clear focus point.

This is the contents page of the same magazine.  A variety of photographic techniques have been used here. For example, photo number ‘3’ is a closeup of the model, whereas photo number ‘4’ is a long shot. Some of the photos use high-key lighting, like photos 3 and 5, to show contrast, some others photos use low-key lighting, for example photos 1 and 2. The mise-en-scene in photo 4 represents a woman looking through other fashion magazines, her eyeliner takes the reader to this kind of magazine, sparking interest and desire. Some of the other images of the models look rather intense by them looking directly at the camera, this is evident in photos 1, 3 and 5. This could have been done to make the reader feel more included in the magazine. The use of the text in the ‘contents’ section is quite direct and uses the imperative to refer explicitly to the reader. For example, ‘take care’ or ‘what do you do’. This makes the reader want to read on and see what ‘they should do’. Desktop publishing here has been used well. The photos have been well cut out and ‘stuck’ together in the middle, this has looks interesting and grabs the readers attention.

Here on the double page spread, both photos use similar camera techniques. They both use high-key lighting, have similar colour schemes, and are both midshots. This lacks variety and the reader may lose interest. However, they are both high quality photos which link quite well into one another. Mise-en-scene is used effectively here, both models convey a relaxed image and both have hair and makeup in an attractive style. By using a limerick of, ‘mirror, mirror on the wall, who is the fairest of them all?’, it gives the reader a context they can relate to. ‘The Prom Queen’ is capitalised in a bright colour, this draws attention to it and the reader is captured with attention and desire. The desktop publishing has linked the two images together through colour and photoshop. The images look as if they are as one and this is aesthetically pleasing.

So… I’m ready to make some media!

When creating my magazine cover, I will need to use various graphical and camera techniques I have recently learned. Firstly, I will need to use the ‘AIDA’ acronym. ‘A’ – attention means that you need to have something to grab the reader’s attention instantaneously, this may be the eyeline of a main cover star which will lead you to an essential piece of information. This will then spark interest if the eyeline for example leads you to a tour title or an interesting plug – “Father of Cheryl Fernandez-Versini’s baby revealed – READ INSIDE” as an example. As the reader would have now been looking at your product for a decent amount of time, desire can then be created by an interesting colour scheme which matches the theme of the magazine, represented by the audience demo and psychographics, e.g. a heavy metal magazine for middle-aged men featuring a predominantly dark-coloured background. Finally, the action would be for the reader to purchase the magazine, which can be done by clearly displaying the price and barcode. Secondly, when photographing the model for the main cover star, the body language has to be appropriate to match the genre of the music and psychographics of the audience so they’ll be compelled to purchase it.

My Tour Poster…

Here is my tour poster using my model’s image which has been edited in photoshop and indesign: I have then reflected upon my work below, describing how I could have improved on it.

 

Feedback on the Brief

Your comment:

All features of the brief were included: these were – the name of the artist, the name of the tour, dates and venues, and where tickets were available from.

Feedback on colours:

  • Has the design used a consistent colour scheme?
  • Is there a relationship between the colours in the image and the colour of the graphic design?
  • Do the colours seem typical of the genre?
Your comment:

The design has used a fairly consistent colour scheme of black and red with a bright (stage-like) background. However, there are some irregularities, for example the use of pink and blue. The graphic effects and design of the main cover star match and blend well with the background and the text colours. The graphics of the main cover star seem to be authentic which matches the genre of ‘indie’, however the background seems far too pop-oriented for and independent music artist.

Feedback on typeface:

  • Is all the text legible?
  • Is the typeface well chosen and does it suit the apparent genre?
  • How many typefaces are used in the design?
Your comment:

The majority of the text is legible, the dates and venues are slightly too dark to be seen however it is still satisfactory. Different typefaces were used to illustrate the supporting acts, these are ‘Vampire Weekend’ which was given a serif font with dark colours to successfully interpret the genre of music. ‘Girls Aloud’ are an accomplished pop-girl band which was illustrated with bright pink and blue colours with a more friendly font which also well demonstrated. There are five different typefaces shown in this poster, in future it would be better to use less to show consistency.

Feedback on integration of image and graphics

  • Does the text wrap around the image well?
  • Does the eyeline of the model focus attention?
Your comment:

The text is wrapped around the image so that the main cover star can still be clearly seen and the text can be read. The effect given on the main cover star has meant that the eyeline of the model is difficult to focus on. However, this means the reader will try to focus harder on the image to find the eyeline.

Feedback on image

  • Does the costume reflect a particular genre?
  • Is the body language of the model appropriate?
Your comment:

The costume of the model reflects the indie genre well through the use of props – he is carrying a violin, which well indicates he is an independent artist. His body language is relatively free yet quite powerful and this interests the reader. This also reflects the indie genre as indie means independent.

Feedback on copy

  • Do the words on the page prompt a sense of desire?
  • Is there a clear call and a route to action? (AIDA)
Your comment:

A quote from a well-respected newspaper ‘The Guardian’s’ has been included to prompt a sense of desire. This read, “The most anticipated tour of the year”. This entices the reader to want to purchase tickets. AIDA has also successfully been used. Attention is first grabbed at the top of the poster, as the lighting is high-key. Featured in this area is the artist title and tour name, which sparks the next factor, interest. Desire may be created through the featured acts being right underneath the title, or the locations clearly demonstrated below, showing it may be in a location near you. Action is then used as the link to the website is right below where an aspect of desire is.

Feedback on connotations

  • What messages and ideas are being communicated in the text?
  • Do those messages and ideas seem appropriate to the genre and purpose of the text?
Your comment:

The message which is communicated is to buy tickets to the shows. This is done through the use of high-key lighting in the background to highlight the main cover star. The graphics of the main cover star show the authenticity of the artist and the genre. This is appropriate to the indie genre as being authentic is essential to the key aspects of the genre.

 

My copy of professional magazine front page..

The first image is my mock-up of the front cover of a magazine shown as the second image. This was done using Photoshop and Adobe Indesign. Three ways I could have improved my version are:

  1. Some of the text fonts were not accurate and matched the original.
  2. Some of the text colours blended in with the main cover star photo.
  3. The plug is slightly off-centered and doesn’t look professional.

Here are some ways I could have improved it:

My strengths were as follows:

  1. The proportions were accurate in comparison with the original.
  2. The title of the magazine and main cover line were displayed clearly.
  3. All relevant components were included e.g. the plug.