First Shoot Contact Sheet(s)….

I deem our photoshoot as successful. We met the recommendations of our production meeting in terms of props and costumes and took a variety of mid, long and close-up shots. We had a slight issue with the flash on our camera as it failed to work, so a lot of our photos look quite dark, however this can be easily corrected in Adobe Photoshop with the ‘Auto-Colour’ feature.

Star Image…

Girls Aloud have an overall positive media representation. Positive headlines such as, “Girls Aloud and Rolling Stones make Guinness World Records”, indicate high success and also being associated with a famous band as the Rolling Stones gives favorable connotations. They also have a Facebook page giving thanks to their loyal fans, this paints them in a pleasing light giving them an overall pragmatic meta-narrative. However, the group has also taken a hit from negative press, “Cheryl hints at Girls Aloud reunion despite bitter split”, this may discourage their fans and irritate other band members. The video featured in the bottom right is of them winning the ‘British Single of the Year’ award. There, they are represented as thankful and respectful of those helping them, boosting their ‘paradox of the star’. They use various extraordinary costumes in their music videos, for example the red dresses at the top, this adds to their unusual meta-narrative.

Here follows each Girls Aloud single, with ideas of makeup and costume for my star:

From my star image analysis, here are the following attributes of my model’s costume, hair and makeup (there are also props featured on the second slide):

Mast Head Designs

Here are three ideas for my masthead typefaces:

The first is fully in bold and would be easy for the reader to notice it. The colours are appropriate for ‘air’play and it looks quite professional. On the other hand, some of the letters can be quite difficult to interpret and make it not so appropriate to use.

The second does not have quite an ‘airy’ feel, however it still looks quite professional and has the colour blue heavily featured. I think it would be more appropriate for a metal or rock magazine rather than a pop one.

The third is rather appropriate as it follows the air theme, it also looks like an american billboard-sign associated with popular music. The colour scheme fits nicely but only on a black background which maybe hard to incorporate with my main cover star and background, however I had the idea to have the background bright blue sky at the bottom, fading upwards to dark blue and then black, as a demonstration of the sky and space.


Communicating Our Brand…

Here are several ideas that we could use for our magazine. The title of the magazine, is ‘Airplay’, and below shows different fonts we could use for the masthead. Some of the typefaces displayed below are based on part of the magazine title, ‘air’ is shown in a wispy style to coincide with the heading. I have also displayed various colour schemes, blue (again to match the sky/air theme), purple to connote and powerful yet lighthearted genre, and also displayed are various artists we may be able to include in our magazine – Katy Perry, The Vamps, Girls Aloud, Taylor Swift, Sam Smith, Beyonce, Rihanna, Ed Sheeran and Lorde. Firstly here is the moodboard:

Secondly, my pinterest pinboard:

My Audience Profile…

Here is a mock-up Facebook profile of a typical pop-magazine reader, this was created using the demographics and psychographics outlined previously. These were researched using and through our own mission statement demonstrated earlier. It is important to know our target audience because then we can choose colour schemes and vocabulary options that they would understand and appreciate, they’d therefore be more inclined to buy the product.

Branding Ideas + Mission Statement

Here is my wordcloud associated with pop music, my genre of choice:

Here is my spider diagram for different names ideas of a pop magazine:

I then decided to use, ‘Airplay’ as the title of my magazine.

Here is a moodboard of different examples of magazine front covers:

Here is a slideshow presentation of the psychographics and demographics of a typical pop-music magazine reader:

Mission Statement: At Airplay, our main objective is to link the world of pop with the world below and to integrate fans with their idols and heroes through the use of words and graphics. The vision is to merge the celebrity plain with the world of followers by breaking down musical barriers with low-cost media and exclusive artist-interviews.

A Previous Student’s Work…

Below is the work I have chosen as the best magazine cover, contents and double page spread through use of camera and photo manipulation, selection of mise-en-scene, choice of vocabulary and the creative use of desktop publishing.

Above is the magazines front cover. The use of camera has successfully been used to give a clear mid-shot of the main cover star. Depth of field here is used as she is in strong focus, yet the background is not, this means the large camera aperture has been used to create a fairly shallow depth of field. She is in the centre frame of the three lateral and vertical thirds, although the lead room has been focused to the left. This has been done through use of mise-en-scene. The model is looking to the left as you follow her eyeline to the ice lolly. Her attire connotes what could be inside the magazine, as she is wearing a stylish outfit, it may hint to the reader it is a magazine focused on fashion. There is use of high-key lighting to bring a positive atmosphere to the image with use of fill light to lighten shadows. The main cover star has had her make-up and hair done to show her off as a young attractive woman which will appeal to a certain psycho and demographic. The use of props (the ice cream) has been used to create a light-hearted and positive atmosphere. The use of alliteration, ‘feminine, fabulous and fierce’, will appeal to a women-empowerment type psychographic and the term, ‘Note to Self’, it makes the user feel included which will in turn, make them want to buy it. The use of desktop publishing is evidently successful. For example, the graphics on ‘morphosis’ gives the title a positive and professional view. The DTP has carefully taken ‘AIDA’ into account. This is attention, interest, desire and action, with a clear focus point.

This is the contents page of the same magazine.  A variety of photographic techniques have been used here. For example, photo number ‘3’ is a closeup of the model, whereas photo number ‘4’ is a long shot. Some of the photos use high-key lighting, like photos 3 and 5, to show contrast, some others photos use low-key lighting, for example photos 1 and 2. The mise-en-scene in photo 4 represents a woman looking through other fashion magazines, her eyeliner takes the reader to this kind of magazine, sparking interest and desire. Some of the other images of the models look rather intense by them looking directly at the camera, this is evident in photos 1, 3 and 5. This could have been done to make the reader feel more included in the magazine. The use of the text in the ‘contents’ section is quite direct and uses the imperative to refer explicitly to the reader. For example, ‘take care’ or ‘what do you do’. This makes the reader want to read on and see what ‘they should do’. Desktop publishing here has been used well. The photos have been well cut out and ‘stuck’ together in the middle, this has looks interesting and grabs the readers attention.

Here on the double page spread, both photos use similar camera techniques. They both use high-key lighting, have similar colour schemes, and are both midshots. This lacks variety and the reader may lose interest. However, they are both high quality photos which link quite well into one another. Mise-en-scene is used effectively here, both models convey a relaxed image and both have hair and makeup in an attractive style. By using a limerick of, ‘mirror, mirror on the wall, who is the fairest of them all?’, it gives the reader a context they can relate to. ‘The Prom Queen’ is capitalised in a bright colour, this draws attention to it and the reader is captured with attention and desire. The desktop publishing has linked the two images together through colour and photoshop. The images look as if they are as one and this is aesthetically pleasing.

A Front cover analysed…

The audience psychographics and demographics are reflected upon the language, images, colour palette and font used in the magazine. The average age being 18-24 and the psychographic group being fun seeking active people, reflects on the bright colour scheme using high-key lighting, and the demographic being mainly males, “Woman on the edge” or “I feel so alone” may entice the male readers to buy the magazine.

When creating our music magazine front cover, we must carefully consider our target audience and design it accordingly. If our music targets teen-pop group members, we will design our colour scheme to be brighter and use more high-key lighting for our images. However, if our music is heavy metal and targets middle-age or old men, our colour scheme will more likely be darker and the images will use low-key lighting. A bold and large font is always appropriate as it draws attention to the title, and the use of pugs and plugs is essential because they draw attention to what is inside.


Audience Profiling

Understanding your target audience is the key to effectiveness. For the purposes of advertising and marketing, the target audience is viewed as a segment of a consumer market. The audience has many roles, ultimately to consume the text, but also to inform the producers of current trends. This audience is defined or segmented by the media in two ways:

Demographics is when the consumer is categorised in terms of fixed variables such as age, class, gender, geographical location and ‘Socio Economic Groups’ – their social class segmented into grades (A-E). Psychographics is when the consumer is categorised in terms of their interests, attitudes and opinions such as those who aspire to a richer lifestyle or those who want to make the world a better place.

When creating our music magazine, we will need to ensure before anything else, we know who our target audience is. This will allow us to give our front cover a certain theme to attract our target age group, gender and race. We can also use their psychographic details to know what to include.

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