Here follows just a few of our contact sheets and graphic illustrations. The images on the contact sheets will be considered for our digi-pak, and several will be used on our website in future. The graphic illustrations will be used as inspiration for our digi-pak background, including colour schemes and patterns.
Here follows a moodboard filled with ideas of colour, objects and a feel for the genre to use as inspiration for our digipak:
The colour scheme is continuously dark – be it blue, purple, or black itself. The tone matches the genre of being of quite dark themes, such as depression, death and radioactivity.
Framing a Shot – Upper Level 3
They have successfully framed their shots for visual interest and all elements have been well composed. On the front cover, four band members have been photographed together, all positioned differently to each other, making an interesting set of proxemics. The man lying down has his leg poised off the side of the image signifying an ‘indie-rock’ type of genre. However, the rule of thirds has not been correctly applied as there is a large gap in the middle third, however the remainder of the space has been filled. The image on the left hand side could have been framed better because it seems like all the objects have been crammed on there for no reason.
Variety of Shot Distances –
Who is our Target Audience?
Our target audience is a mixture of both genders but slightly veering towards being female heavy
Who are the competition?
Other Singers/Bands in the Pop/Rock/Punk genre that target similar target audience and demographic
Your Unique selling point?
Our star is just starting out in the music industry by releasing their first album and are different to the current styling of punk bands, they have elements of pop and rock mixed in, which set them aside from other bands such as Fall Out Boy, who conform to the conventions of the genre
A Call to Action
The audience will be expected to engage through means of streaming services and purchase the songs/albums through iTunes, Spotify, and other related music platform, but also through means of purchasing tickets to live concerts etc
Our goal is to fuse the world of pop, punk, and rock together, creating the ultimate combination of elements, linking us and our fans in an insanely ‘dancey-headbanging’ connection. In order to do this, we stay one-hundred-percent dedicated and loyal to our fans to take them on the greatest musical journey possible.
Shown above is an analysis of album art from a band similar to the one featured in our music video. By doing this, we can see what kind of techniques and aspects are used for when we create our own.
Here follows our draft 4 music video of ‘Why Worry’. Things that have changed include various effects and filters have been added, for example the one in the thumbnail below. Also, black and white effects have been placed on the reaction shots, which have also been added, to create an effect of suspense. More fast pace editing has been added between performance and narrative to make the video more exciting and shows more development.
Then, here is the screen castify of Charlotte Hunt, a film student, commenting on the current draft.
Targets for improvement include:
- More cinematography included
- Using a wider variety of shot distance following each other
- Slightly less repetitive walking in the narrative sector
- Cutting the beat more often towards the beginning of the video, e.g. the clapping
The member of the Specsavers team returned to give us some more targets and advice on our videos and showed us some new effects and ideas we could use. So I have therefore learned some new production skills:
Firstly, the use of the “echo” effect, on an adjustment layer gives a rather ghostly effect which is useful when creating a dark and eerie atmosphere which we need as it is part of the main theme of anxiety. It also challenges the conventions of a typical pop-rock/punk video because this is more of a ‘metal’ technique, therefore it is evidencing us pushing the boundaries of our genre.
Secondly, the use of a mask was used to allow us to have two opposing shots playing at once, therefore adding to the mirror effect, developing our narrative further to show the audience they are the same person.
Thirdly, we used a colour correction technique, “Lumetri Color”. This makes the video look more vibrant and professional, it is also a contrast to the narrative, being negative and gloomy, this therefore gives the video an unsettling vibe
Finally, Lenny, from Specsavers taught us to be more organised with our files, so they were easier to find. We did this with the use of named folders:
Here is our third draft for the music video:
We had some commented feedback:
- Some of the performance sections have Jack looking around and not actually singing, which according to Scarlett should be replaced with narrative scenes. However, we feel that it is good to have as it shows his paranoia follows him everywhere.
- An aspect we can add in using post-production skills is a slow motion which may help to build up him turning into the masked man, as this build-up is not entirely clear.
- Faster edits is another target set and we will work to make this happen because it reflects the tempo of the song.
- Include after effects, such as echo, to make the video look more professional.
- Lip syncing can be improved and matched slightly better in places.
- The smoke effect needs to be improved or removed because it does not seem professional at the moment and almost seems trivial. It makes it harder to see his face in places so needs to be edited.
- The narrative structure needs to be clearer as at the moment it does not seem to make that much sense. Build up is needed towards the man being the masked man, at the moment it just seems like a “plot twist”.