Who is our Target Audience?
Our target audience is a mixture of both genders but slightly veering towards being female heavy
Who are the competition?
Other Singers/Bands in the Pop/Rock/Punk genre that target similar target audience and demographic
Your Unique selling point?
Our star is just starting out in the music industry by releasing their first album and are different to the current styling of punk bands, they have elements of pop and rock mixed in, which set them aside from other bands such as Fall Out Boy, who conform to the conventions of the genre
A Call to Action
The audience will be expected to engage through means of streaming services and purchase the songs/albums through iTunes, Spotify, and other related music platform, but also through means of purchasing tickets to live concerts etc
Our goal is to fuse the world of pop, punk, and rock together, creating the ultimate combination of elements, linking us and our fans in an insanely ‘dancey-headbanging’ connection. In order to do this, we stay one-hundred-percent dedicated and loyal to our fans to take them on the greatest musical journey possible.
The member of the Specsavers team returned to give us some more targets and advice on our videos and showed us some new effects and ideas we could use. So I have therefore learned some new production skills:
Firstly, the use of the “echo” effect, on an adjustment layer gives a rather ghostly effect which is useful when creating a dark and eerie atmosphere which we need as it is part of the main theme of anxiety. It also challenges the conventions of a typical pop-rock/punk video because this is more of a ‘metal’ technique, therefore it is evidencing us pushing the boundaries of our genre.
Secondly, the use of a mask was used to allow us to have two opposing shots playing at once, therefore adding to the mirror effect, developing our narrative further to show the audience they are the same person.
Thirdly, we used a colour correction technique, “Lumetri Color”. This makes the video look more vibrant and professional, it is also a contrast to the narrative, being negative and gloomy, this therefore gives the video an unsettling vibe
Finally, Lenny, from Specsavers taught us to be more organised with our files, so they were easier to find. We did this with the use of named folders:
So far, I have learned several designing and production techniques whilst editing our music video:
This is a screenshot of a transition being used between two shots. This makes the changeover between shots smoother and more in-keeping with the music if it does not fit the beat. This was a useful skill to learn as it is frequently used in editing and production. Transitions can also affect the intensity of the video and narrative, for example slow moving transitions can offer a sense of suspense.
This is a screenshot of the regular use of Premier Pro, the common cutting and editing clips. The ability to do this quickly and effectively means less time can be spent on simple editing, and more time making the video seem more professional with effects and playing around with new ideas. Fast-paced cuts and edits can create an intense atmosphere to develop narrative themes of anxiousness, this is conventional to our genre as many videos feature the same ideas,
Here follows a screenshot of the attempt to add after effects onto our footage. This adds an extra layer of complexity to our video and makes it look more professional. Effects can include a fog-overlay or a greyscale, which we are using to make our video more gloomy, to fit the genre more appropriately, as now it is simply sunny. By doing this, it creates distinct differences between narrative and performance shots for more variety.