All features of the brief were included: these were – the name of the artist, the name of the tour, dates and venues, and where tickets were available from.
Feedback on colours:
Has the design used a consistent colour scheme?
Is there a relationship between the colours in the image and the colour of the graphic design?
Do the colours seem typical of the genre?
The design has used a fairly consistent colour scheme of black and red with a bright (stage-like) background. However, there are some irregularities, for example the use of pink and blue. The graphic effects and design of the main cover star match and blend well with the background and the text colours. The graphics of the main cover star seem to be authentic which matches the genre of ‘indie’, however the background seems far too pop-oriented for and independent music artist.
Feedback on typeface:
Is all the text legible?
Is the typeface well chosen and does it suit the apparent genre?
How many typefaces are used in the design?
The majority of the text is legible, the dates and venues are slightly too dark to be seen however it is still satisfactory. Different typefaces were used to illustrate the supporting acts, these are ‘Vampire Weekend’ which was given a serif font with dark colours to successfully interpret the genre of music. ‘Girls Aloud’ are an accomplished pop-girl band which was illustrated with bright pink and blue colours with a more friendly font which also well demonstrated. There are five different typefaces shown in this poster, in future it would be better to use less to show consistency.
Feedback on integration of image and graphics
Does the text wrap around the image well?
Does the eyeline of the model focus attention?
The text is wrapped around the image so that the main cover star can still be clearly seen and the text can be read. The effect given on the main cover star has meant that the eyeline of the model is difficult to focus on. However, this means the reader will try to focus harder on the image to find the eyeline.
Feedback on image
Does the costume reflect a particular genre?
Is the body language of the model appropriate?
The costume of the model reflects the indie genre well through the use of props – he is carrying a violin, which well indicates he is an independent artist. His body language is relatively free yet quite powerful and this interests the reader. This also reflects the indie genre as indie means independent.
Feedback on copy
Do the words on the page prompt a sense of desire?
Is there a clear call and a route to action? (AIDA)
A quote from a well-respected newspaper ‘The Guardian’s’ has been included to prompt a sense of desire. This read, “The most anticipated tour of the year”. This entices the reader to want to purchase tickets. AIDA has also successfully been used. Attention is first grabbed at the top of the poster, as the lighting is high-key. Featured in this area is the artist title and tour name, which sparks the next factor, interest. Desire may be created through the featured acts being right underneath the title, or the locations clearly demonstrated below, showing it may be in a location near you. Action is then used as the link to the website is right below where an aspect of desire is.
Feedback on connotations
What messages and ideas are being communicated in the text?
Do those messages and ideas seem appropriate to the genre and purpose of the text?
The message which is communicated is to buy tickets to the shows. This is done through the use of high-key lighting in the background to highlight the main cover star. The graphics of the main cover star show the authenticity of the artist and the genre. This is appropriate to the indie genre as being authentic is essential to the key aspects of the genre.
As you can see, the most important conventional design feature of this magazine cover is the main cover star. This is bold and stands out as it is the largest and biggest focus on the screen. We, when creating our magazine covers, will aim to use the same techniques to make sure the main cover star stands out from the background (by use of shutter speed and aperture e.g. to blur out the background), or is larger than any other image, giving it a sense of importance. The masthead should be in a bold ‘sans serif’ font so it stands out and is easy on the eye to read. The pug(s) should be in a bright stand-out colour to attract the reader to what is being advertised.
There are many qualities of photos in the above contact sheets. There were several photos which are overexposed e.g. IMG_2524, where the aperture was too large, lowering the quality of the photo. In some cases, the photo was underexposed e.g. IMG_2512, where the aperture was too small, again lowering the quality of the photo. We used a range of tones and colours in our photos to create contrasts in the different pictures.
From this exercise, we learned how and why you use different apertures and shutter speed to create different effects on photos. Knowing this will allow us to take a range of pictures of different kinds using different techniques, we can also moderate how much light gets into the camera, so we can prevent under or overexposure.
Click on the image above to see it in more detail.
These were our best photos, placed into a moodboard. I then added hashtags to each photo to describe how each one used various techniques and what effect they are supposed to have on the viewer. This exercise will help us analyse our future actual photos we are going to use which will allow us to select the best ones. It also helped us to understand how a range of different photos using different techniques will make the reader more interested and make the page look more enticing.
This was our test outfit displaying our indie-artist costume. People in our class described the message given out by the costume as being quite a hippy and chilled out vibe. There were also comments like, laid-back and cool. These comments reflect a stereotypical indie-rock artist and what they would wear.
We then created a mood board displaying the various effects of mise-en-scene on different indie artists. Firstly, indie is a rather authentic genre having many themes and characteristics. The woman portrayed below gives connotations of innocence portrayed by her stance in the picture. She is rather huddled so she seems quite vulnerable. This is in contrast to the eye-makeup presented in the man’s photo. This makes him look quite distant and eerie. Various lighting is used in the photos for different effects. High-Key lighting is used in the far right photo of the man. This portrays a rather positive and casual looking image, in contrast to this, the man at the bottom uses low-key lighting to give a more confrontational and serious look. The use of hats as props give a chilled-out calm feel whereas the woman in the bottom left looks quite care-free yet flirtatious with her costume.
Here is a contact sheet including an analysis of our final images:
This is our final selection of the best photo. I feel it is the best because he is connecting with his fans and audience the most. By looking directly at the camera, he is attracting your attention instantaneously. This connotes a warm and friendly feeling, but still developing a talent-filled atmosphere.
This print media communicates meaning by the use of semiotics (the science of signs and symbols). The poster uses this to great effect by having bright colours to portray a friendly inviting feeling, I will take this effect away when I create my magazine by considering how different colours make people feel certain ways. There is a very narrow psychographic range in this poster, as it only appeals to people with certain tastes, in order to correct this when creating my magazine, I will make sure the colour scheme is effective in enticing the majority. I will also take into account the font and whether or not the text is in bold to create a more exciting effect. When working with the model(s), I will make sure the poses and positioning they convey is one of a similar message the poster is trying to show.